Competitive Analysis Recommendations
May 5th, 2006Stephan Spencer, founder of Netconcepts and speaker at University of Wisconsin-Madison Executive Education e-Marketing courses runs down some recommendations for doing competitive analysis for Search Engine Optimization projects.
Stephan runs down a great list of tools and reminds us to pay close attention to our neighbors on the search results pages. This is what’s referred to as “search engine reputation management,” and it’s important.
A quick example would be a search engine results page (SERP) that lists Super-Duper Widget Company’s web site first in the results, but right underneath it is a blog post from an angry customer delcaring “Super-Duper Widget Company has the worst customer service I’ve ever encountered.”
Check those SERPs, how are you doing?
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