The Webmasters’ Desk

Social media and social networking sites offer new opportunities for organizations to publish content and interact with their customers. So just what the heck is Facebook? Why would I upload video to YouTube? Who stole the “e” from Flickr? Answers to these questions and more in this post. (more…)

Social networking sites are incredibly popular, particularly with college students. In particular, Facebook stands out as having the most penetration into this demographic. So, from a marketing perspective, it only makes sense that Facebook is the perfect place for universities to focus their social marketing strategies.

Not so fast.

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