The Webmasters’ Desk

A huge tip of my hat to all the hard work done by MBA Career Services (Blair Sanford, Alicia Schetter and Lucas Wall) in creating their first video podcast. You may recognize the velvety-smooth voice of Lucas on the presentation.

This is a great use of Movable Type in conjunction with some of the built-in tools on the Mac to create a powerful, engaging presentation and deliver it to a wide audience instantaneously. Great stuff. Great, great stuff.

Which reminds me, I need to update the MBACS templates.

So sayeth Nielsen Media in a recent study.

Some quick numbers from the article:

• only 15.8 percent of iPod users ever played any video content on their iPod or iTunes
• only 1 percent of the content items played on an iPod or iTunes was video content

Unfortunately, the article doesn’t talk much about the demographics of the 400 iPod users they sampled. It would be interesting to run a similar study of college student iPod use where lecture videos were available via iTunes.

The MT-Encluosures plugin searches each post for a link to media files and writes them into the RSS 2.0 feed.

In English, if you link to an audio file in your post, you create a podcast. Here’s a test that links to an mp3 file of Mike Knetter speaking on Bloomberg Radio in 2004.

About.com has a good tutorial on the basics of podcasting.

It includes information on what a podcast is, how to record your audio, how to create the RSS feed (read the article for an explaination) and how to finally publish the podcast. An excellent overview.

Enjoy.