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Boost Your Company's Marketing Research Efforts

Here's your chance to provide real-word experience for students while gaining valuable consumer insights for your company.

The business school's A.C. Nielsen Center for Marketing Research seeks company-sponsored research grants to provide students real research experience to apply learning from their coursework. 

The Student Research Grant program offers a win-win for students and companies. Companies receive high-quality research on projects that may not be a good fit for a typical consultant or marketing research firm. Students receive a valuable opportunity to apply their marketing research knowledge and build their resumes.

Marketing research students selected for the Research Grant program work approximately 13 hours per week for 14 weeks.  Students are mentored by the director and executive director of the program, but interface directly with the company sponsor.  Research can be ethnographic, qualitative, survey based, secondary, or syndicated/database analysis.  Students are rewarded with a great experience that further builds their resumes and applies their course learning. 

The A.C. Nielsen Center for Marketing Research offers a two-year MBA program within the UW-Madison School of Business. It was built on the legacy and financial support of the Arthur C. Nielsen, Jr. family, pioneers in the field of marketing research. Students typically come to the program with three to five years of professional experience. They take a variety of courses in business, marketing, marketing research and statistics. In addition to industry projects, students receive real-world experience through a full-time internship between their first and second year of study. Graduates of the program go on to work at companies including General Mills, Abbott Laboratories, A.C. Nielsen, and Wells Fargo.

For more information on Student/Industry Partnerships, please contact the A.C. Nielsen Center at 1-800/385-1001 or visit http://www.bus.wisc.edu/nielsencenter/company/pagrant.asp.