Bag Borrow or Steal made its big-screen debut at the hands of four of the most famous women of New York City. The online store was featured in the May 2008 release of the "Sex and the City" movie and its handbags were a topic of discussion between the show's Carrie Bradshaw and one of her candidates for personal assistant. Familiar to some as the "Netflix of handbags," Bag Borrow or Steal, based out of Seattle, rents out luxury accessories for a fee. Accessories include designer handbags, jewelry and sunglasses that customers may rent out for short stints of time, and then choose to purchase or "steal" if their wardrobe cannot do without the item. Mike Smith, the company's CEO, graduated from the Wisconsin School of Business in 1983.