In Demand: Marketing Researchers
Marketing research is getting a seat at the head table as never before. Alumni explore the new cachet— and challenges —facing their field.
This spring, the School of Business will reach a landmark —the 90th anniversary of its first woman graduate. In 1917, Mary McNulty became the first woman to graduate from the Commerce Program, which began in 1900. If Ms. McNulty were enrolled today, she’d have many female colleagues. As of fall 2006, female business students at the undergraduate level made up more than 38 percent of those enrolled. In the full-time Wisconsin MBA program, women make up 32 percent of the student body.
Last January, a new student group was formed, Women in Business. There had not been an undergraduate women’s business group on campus for more than 10 years. Open to students from all majors with an interest in business, it has 60 members. According to Jennifer Albert, the group’s president, it was formed out of the desire to have “some way to connect and empower women in pursuing careers in business. We really hope to create a powerful network of the women here on campus, and form a strong and useful alumni network as more and more members graduate.” Women in Business is part of the 85 Broads network, an international co-mentoring program that links professional women at all levels.
At the graduate level, the School of Business has an active local chapter of the National Association of Women MBAs, a group dedicated to promoting women in business and increasing the opportunities for women MBAs. The group promotes networking and professional development for graduate women of the School of Business and collaborates with the school’s Women in Business Council, which links the School of Business to women in the business community. This August, the 2nd Annual Women in Business Council Golf Outing raised more than $10,000 for MBA scholarships.
For more on women in business, see the article on the recent Women’s Executive Leadership Summit.
Feature Stories
Marketing research is getting a seat at the head table as never before. Alumni explore the new cachet— and challenges —facing their field.
Now that the super-hot residential housing market of recent years is cooling, real estate professors and practitioners explore the new reality.
Status quo is not an option. Management Professor Sanjay Jain explores why companies must innovate
and how successful companies have done it.
Corporate boards are increasingly in the headlines—and often not in a good way. Ten things you should know before you agree to serve on that corporate board.
Companies must find ways to benefit from the talents of women leaders if they wish to remain competitive.
Departments
DECEMBER 2006 VOLUME 25 NUMBER 2
EDITOR: Lari Fanlund
DESIGN: Lori Strelow
INTERNS: Jessica Williams,
Annie Van Cleve and Megan Wood
PRINTING: Schumann Printers, Inc.
EDITORIAL BOARD:
Alisa Robertson, Chair
Melissa Amos-Landgraf, Jim Kubek, Richard Lee, Mark Matosian, Maureen O’Connor, Kaylene Reilly, Patricia Seaman, Steve Schroeder and Charlie Trevor
UPDATE is published in print and online each June and December by Wisconsin Business Alumni to inform alumni and friends about programs and activities of the University of Wisconsin-Madison School of Business and its alumni. Printing is paid for with private contributions. This issue, and previous ones, are available online. Correspondence should be sent to lfanlund@bus.wisc.edu or mailed to:
UPDATE
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