In Demand: Marketing Researchers
Marketing research is getting a seat at the head table as never before. Alumni explore the new cachet— and challenges —facing their field.
Just a Click Away:
Information for Corporate Partners
The School of Business interacts with our corporate partners in a variety of ways, from producing top-quality graduates, to offering highly ranked Executive Education programs that hundreds of companies send their employees to each year. The School of Business has gathered information for corporate partners and recruiters in one online location. To find additional ways for your company to become more involved in the School of Business, please go to www.bus.wisc.edu/corporate.
Update Magazine December 2006
Feature Stories
Real Estate Reality Check
Now that the super-hot residential housing market of recent years is cooling, real estate professors and practitioners explore the new reality.
Innovate or Else
Status quo is not an option. Management Professor Sanjay Jain explores why companies must innovate
and how successful companies have done it.
What Every New Board Member Should Know
Corporate boards are increasingly in the headlines—and often not in a good way. Ten things you should know before you agree to serve on that corporate board.
Women at Work
Companies must find ways to benefit from the talents of women leaders if they wish to remain competitive.
Departments
DECEMBER 2006 VOLUME 25 NUMBER 2
EDITOR: Lari Fanlund
DESIGN: Lori Strelow
INTERNS: Jessica Williams,
Annie Van Cleve and Megan Wood
PRINTING: Schumann Printers, Inc.
EDITORIAL BOARD:
Alisa Robertson, Chair
Melissa Amos-Landgraf, Jim Kubek, Richard Lee, Mark Matosian, Maureen O’Connor, Kaylene Reilly, Patricia Seaman, Steve Schroeder and Charlie Trevor
UPDATE is published in print and online each June and December by Wisconsin Business Alumni to inform alumni and friends about programs and activities of the University of Wisconsin-Madison School of Business and its alumni. Printing is paid for with private contributions. This issue, and previous ones, are available online. Correspondence should be sent to lfanlund@bus.wisc.edu or mailed to:
UPDATE
5151 Grainger Hall
975 University Ave.
Madison, WI 53706-1323
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