In Demand: Marketing Researchers
Marketing research is getting a seat at the head table as never before. Alumni explore the new cachet— and challenges —facing their field.
Construction Kick-Off
A drawing of how the MBA addition will appear from the corner of Park Street and University Avenue when it opens in fall 2008.
The School of Business held a special event in October to celebrate the start of construction of the $40.5 million addition to Grainger Hall, due to open in fall 2008.
Among those who attended were Governor Jim Doyle, Chancellor John Wiley and David Walsh, president of the UW System Board of Regents and a School of Business alumnus. The ceremony was held during the annual Homecoming Bash.
The first stages of constructing the addition to Grainger Hall began this spring, with demolition of an adjacent building at 901 University Avenue. The “Old Bank Building” as many alumni will remember it, was notable for two Bucky Badger clocks. Fans of the clocks were relieved when they were refurbished and reinstalled as part of the new UW Welcome Center which opened this fall a few blocks down Park Street.
The four-story addition to Grainger Hall will house the MBA programs of the School of Business and free up substantial resources for undergraduate and PhD programs of the School of Business in the original section of the building.
Follow construction progress live via webcam or view an animation showing the finished facility at:
www.bus.wisc.edu/graingeraddition.
Update Magazine December 2006
Feature Stories
Real Estate Reality Check
Now that the super-hot residential housing market of recent years is cooling, real estate professors and practitioners explore the new reality.
Innovate or Else
Status quo is not an option. Management Professor Sanjay Jain explores why companies must innovate
and how successful companies have done it.
What Every New Board Member Should Know
Corporate boards are increasingly in the headlines—and often not in a good way. Ten things you should know before you agree to serve on that corporate board.
Women at Work
Companies must find ways to benefit from the talents of women leaders if they wish to remain competitive.
Departments
DECEMBER 2006 VOLUME 25 NUMBER 2
EDITOR: Lari Fanlund
DESIGN: Lori Strelow
INTERNS: Jessica Williams,
Annie Van Cleve and Megan Wood
PRINTING: Schumann Printers, Inc.
EDITORIAL BOARD:
Alisa Robertson, Chair
Melissa Amos-Landgraf, Jim Kubek, Richard Lee, Mark Matosian, Maureen O’Connor, Kaylene Reilly, Patricia Seaman, Steve Schroeder and Charlie Trevor
UPDATE is published in print and online each June and December by Wisconsin Business Alumni to inform alumni and friends about programs and activities of the University of Wisconsin-Madison School of Business and its alumni. Printing is paid for with private contributions. This issue, and previous ones, are available online. Correspondence should be sent to lfanlund@bus.wisc.edu or mailed to:
UPDATE
5151 Grainger Hall
975 University Ave.
Madison, WI 53706-1323
Visit the School of Business Web home page.