In Demand: Marketing Researchers
Marketing research is getting a seat at the head table as never before. Alumni explore the new cachet— and challenges —facing their field.
Two Real Estate Faculty
Awarded Named Professorships
Two members of the real estate faculty of the University of Wisconsin-Madison School of Business were recently awarded named professorships by the University of Wisconsin Board of Regents for significant contributions to their fields of research.
Stephen Malpezzi was named the Lorin and Marjorie Tiefenthaler Distinguished Chair in Real Estate. Malpezzi’s research spans local and international economic development, housing demand and the effects of economic policies on real estate markets. He is known for advising governments and private organizations on urban policies. The chair was established with an endowment from the Lorin and Marjorie Tiefenthaler Foundation.
François Ortalo-Magné was named the Robert E. Wangard Chair in Real Estate. His work in the theoretical interpretation of dynamic equilibrium housing models and in the collection and analysis of novel data sets surrounding the housing market has provided unique insights. His writings on agricultural policy reform have enhanced his ability to connect with students on a regional, national and international scale. The Robert E. Wangard Chair in Real Estate fund was established in 1998 to support a member of the business school faculty in his or her research.
Update Magazine December 2006
Feature Stories
Real Estate Reality Check
Now that the super-hot residential housing market of recent years is cooling, real estate professors and practitioners explore the new reality.
Innovate or Else
Status quo is not an option. Management Professor Sanjay Jain explores why companies must innovate
and how successful companies have done it.
What Every New Board Member Should Know
Corporate boards are increasingly in the headlines—and often not in a good way. Ten things you should know before you agree to serve on that corporate board.
Women at Work
Companies must find ways to benefit from the talents of women leaders if they wish to remain competitive.
Departments
DECEMBER 2006 VOLUME 25 NUMBER 2
EDITOR: Lari Fanlund
DESIGN: Lori Strelow
INTERNS: Jessica Williams,
Annie Van Cleve and Megan Wood
PRINTING: Schumann Printers, Inc.
EDITORIAL BOARD:
Alisa Robertson, Chair
Melissa Amos-Landgraf, Jim Kubek, Richard Lee, Mark Matosian, Maureen O’Connor, Kaylene Reilly, Patricia Seaman, Steve Schroeder and Charlie Trevor
UPDATE is published in print and online each June and December by Wisconsin Business Alumni to inform alumni and friends about programs and activities of the University of Wisconsin-Madison School of Business and its alumni. Printing is paid for with private contributions. This issue, and previous ones, are available online. Correspondence should be sent to lfanlund@bus.wisc.edu or mailed to:
UPDATE
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Madison, WI 53706-1323
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