In Demand: Marketing Researchers
Marketing research is getting a seat at the head table as never before. Alumni explore the new cachet— and challenges —facing their field.
James C. Hickman, 79, former dean of the School of Business, died on Sept. 10, following a battle with cancer. Hickman joined the faculty in 1972 as a professor of business and statistics and retired in 1993. He served as dean of the school from 1985-90. As dean, he helped engineer far-reaching changes still being felt today. “While research and academic work were Jim’s passion, he also provided great leadership for the School of Business at a critical period when our alumni became more engaged and supportive of our efforts,” said current business school Dean Michael Knetter. “Jim was instrumental in the effort to develop, design and build Grainger Hall. He was a great role model for many of us and will be missed by the entire community.”
Hickman was a noted researcher in the field of actuarial science and highly regarded teacher. He was the winner of the 1981 and 1984 Halmstad Prize of the Actuarial Education and Research Fund for best contributions to actuarial science literature and won the business school’s 1985 Erwin A. Gaumnitz Distinguished Faculty Award for outstanding teaching, research and public service.
“He was a broad person, a true renaissance man,” said Edward “Jed” Frees, an associate dean and faculty member at the School of Business and one of Hickman’s former students. “Jim was a giant in the field, and was internationally respected for his work.”
Feature Stories
Marketing research is getting a seat at the head table as never before. Alumni explore the new cachet— and challenges —facing their field.
Now that the super-hot residential housing market of recent years is cooling, real estate professors and practitioners explore the new reality.
Status quo is not an option. Management Professor Sanjay Jain explores why companies must innovate
and how successful companies have done it.
Corporate boards are increasingly in the headlines—and often not in a good way. Ten things you should know before you agree to serve on that corporate board.
Companies must find ways to benefit from the talents of women leaders if they wish to remain competitive.
Departments
DECEMBER 2006 VOLUME 25 NUMBER 2
EDITOR: Lari Fanlund
DESIGN: Lori Strelow
INTERNS: Jessica Williams,
Annie Van Cleve and Megan Wood
PRINTING: Schumann Printers, Inc.
EDITORIAL BOARD:
Alisa Robertson, Chair
Melissa Amos-Landgraf, Jim Kubek, Richard Lee, Mark Matosian, Maureen O’Connor, Kaylene Reilly, Patricia Seaman, Steve Schroeder and Charlie Trevor
UPDATE is published in print and online each June and December by Wisconsin Business Alumni to inform alumni and friends about programs and activities of the University of Wisconsin-Madison School of Business and its alumni. Printing is paid for with private contributions. This issue, and previous ones, are available online. Correspondence should be sent to lfanlund@bus.wisc.edu or mailed to:
UPDATE
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