In Demand: Marketing Researchers
Marketing research is getting a seat at the head table as never before. Alumni explore the new cachet— and challenges —facing their field.
Executive Director Named
for “Enterprise MBA” Programs
Deborah Mitchell has been named to the newly created position of executive director of Enterprise MBA programs, leading both the Evening and the Executive MBA programs of the School of Business. “‘Enterprise’ captures what these programs are all about for our students,” Mitchell said, “a venture that involves confidence and great initiative, aimed specifically at growth.” By bringing them both under the Enterprise designation, Mitchell said, the business school will be better able to grow and leverage the strengths of the degree programs that target working professionals.
Mitchell has taught various marketing courses at the School of Business since 2003, and has extensive experience in brand and marketing consulting. She was voted the Teacher of the Year by MBA students in the full-time Wisconsin MBA program this past spring. She has a Ph.D. in marketing and behavioral science from the University of Chicago and began her academic career as a faculty member at the University of Pennsylvania’s Wharton School of Business.
Update Magazine December 2006
Feature Stories
Real Estate Reality Check
Now that the super-hot residential housing market of recent years is cooling, real estate professors and practitioners explore the new reality.
Innovate or Else
Status quo is not an option. Management Professor Sanjay Jain explores why companies must innovate
and how successful companies have done it.
What Every New Board Member Should Know
Corporate boards are increasingly in the headlines—and often not in a good way. Ten things you should know before you agree to serve on that corporate board.
Women at Work
Companies must find ways to benefit from the talents of women leaders if they wish to remain competitive.
Departments
DECEMBER 2006 VOLUME 25 NUMBER 2
EDITOR: Lari Fanlund
DESIGN: Lori Strelow
INTERNS: Jessica Williams,
Annie Van Cleve and Megan Wood
PRINTING: Schumann Printers, Inc.
EDITORIAL BOARD:
Alisa Robertson, Chair
Melissa Amos-Landgraf, Jim Kubek, Richard Lee, Mark Matosian, Maureen O’Connor, Kaylene Reilly, Patricia Seaman, Steve Schroeder and Charlie Trevor
UPDATE is published in print and online each June and December by Wisconsin Business Alumni to inform alumni and friends about programs and activities of the University of Wisconsin-Madison School of Business and its alumni. Printing is paid for with private contributions. This issue, and previous ones, are available online. Correspondence should be sent to lfanlund@bus.wisc.edu or mailed to:
UPDATE
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975 University Ave.
Madison, WI 53706-1323
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