In Demand: Marketing Researchers
Marketing research is getting a seat at the head table as never before. Alumni explore the new cachet— and challenges —facing their field.
Accounting Faculty’s Research
Wins National Attention
Recently published research in Accounting, Organizations and Society placed Accounting Professors John Wild and Mark Covaleski among the elite research faculty in accounting since 1990. The same research identified an article written by Professor Jon Davis on public accounting as the most cited behavioral research article in Journal of Accounting Research since 1990 among elite research faculty worldwide and the 12th most cited paper in the journal overall during that time period. The Journal of Accounting Research is the top research journal in accounting.
A study co-authored by Associate Professor Hollis Ashbaugh-Skaife has gained national attention due to its insights into the benefits of the Sarbanes-Oxley Act of 2002. Ashbaugh-Skaife, along with colleagues from the University of Texas at Austin, the University of Iowa and the MIT-Sloan School of Management, conducted an extensive study of the effects of strong internal control on firm risk. The study found that firms that corrected their internal control problems, as mandated by the Act, lowered their cost of equity capital by 50 to 150 basis points.
Update Magazine December 2006
Feature Stories
Real Estate Reality Check
Now that the super-hot residential housing market of recent years is cooling, real estate professors and practitioners explore the new reality.
Innovate or Else
Status quo is not an option. Management Professor Sanjay Jain explores why companies must innovate
and how successful companies have done it.
What Every New Board Member Should Know
Corporate boards are increasingly in the headlines—and often not in a good way. Ten things you should know before you agree to serve on that corporate board.
Women at Work
Companies must find ways to benefit from the talents of women leaders if they wish to remain competitive.
Departments
DECEMBER 2006 VOLUME 25 NUMBER 2
EDITOR: Lari Fanlund
DESIGN: Lori Strelow
INTERNS: Jessica Williams,
Annie Van Cleve and Megan Wood
PRINTING: Schumann Printers, Inc.
EDITORIAL BOARD:
Alisa Robertson, Chair
Melissa Amos-Landgraf, Jim Kubek, Richard Lee, Mark Matosian, Maureen O’Connor, Kaylene Reilly, Patricia Seaman, Steve Schroeder and Charlie Trevor
UPDATE is published in print and online each June and December by Wisconsin Business Alumni to inform alumni and friends about programs and activities of the University of Wisconsin-Madison School of Business and its alumni. Printing is paid for with private contributions. This issue, and previous ones, are available online. Correspondence should be sent to lfanlund@bus.wisc.edu or mailed to:
UPDATE
5151 Grainger Hall
975 University Ave.
Madison, WI 53706-1323
Visit the School of Business Web home page.