In Demand: Marketing Researchers
Marketing research is getting a seat at the head table as never before. Alumni explore the new cachet— and challenges —facing their field.
Leadership Center Launched
Leadership can be taught. That is the premise of the new Accenture Leadership Center which opened at the School of Business in September. Its unique laboratory atmosphere allows undergraduate business and engineering students to practice leadership principles through hands-on learning activities and participating in projects.
This fall, students attended guest lectures and workshops focused on leadership skills, something typically not taught in a classroom or found in a textbook. The full curriculum will be launched in January and will include role playing, group discussions, coaching in working as a team and conflict
resolution.
One current and four former Accenture senior executives provided the financial support to endow the Accenture Leadership Center. Four of the five donors are alumni of the School of Business: Bob Christianson, MBA ’71; Chris Kozina, BBA ’92; Glenn Timmerman, BBA ’72, MS ’73; and Jim Wierzba, MBA ’79. John Leffin’s degree is from UW-La Crosse.
The goal in creating the center is to help students develop leadership skills and make them more attractive to future employers. A more important goal, however, is to give students the tools to have a greater impact on the School of Business, their peers and the broader community.
Jesse Seigelman, an undergraduate business student and president of a council that coordinates efforts by business student organizations, predicted the new Accenture Leadership Center will take UW students to a new level: “We have a way to build ourselves as leaders no other school in the country can match.”
For more on the Accenture Leadership Center, go to www.bus.wisc.edu/ALC.
Update Magazine December 2006
Feature Stories
Real Estate Reality Check
Now that the super-hot residential housing market of recent years is cooling, real estate professors and practitioners explore the new reality.
Innovate or Else
Status quo is not an option. Management Professor Sanjay Jain explores why companies must innovate
and how successful companies have done it.
What Every New Board Member Should Know
Corporate boards are increasingly in the headlines—and often not in a good way. Ten things you should know before you agree to serve on that corporate board.
Women at Work
Companies must find ways to benefit from the talents of women leaders if they wish to remain competitive.
Departments
DECEMBER 2006 VOLUME 25 NUMBER 2
EDITOR: Lari Fanlund
DESIGN: Lori Strelow
INTERNS: Jessica Williams,
Annie Van Cleve and Megan Wood
PRINTING: Schumann Printers, Inc.
EDITORIAL BOARD:
Alisa Robertson, Chair
Melissa Amos-Landgraf, Jim Kubek, Richard Lee, Mark Matosian, Maureen O’Connor, Kaylene Reilly, Patricia Seaman, Steve Schroeder and Charlie Trevor
UPDATE is published in print and online each June and December by Wisconsin Business Alumni to inform alumni and friends about programs and activities of the University of Wisconsin-Madison School of Business and its alumni. Printing is paid for with private contributions. This issue, and previous ones, are available online. Correspondence should be sent to lfanlund@bus.wisc.edu or mailed to:
UPDATE
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Madison, WI 53706-1323
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