When You Say Wisconsin MBA, You’ve
Said It All (in Dubai, Chile, China, France…)

 International study tours are an increasingly important part of Wisconsin MBA programs. The full-time Wisconsin MBA, several of its career specializations, and the Evening MBA and Executive MBA all offered international trips recently. A particular focus: business operations in China.

Real estate students met with executives in China from:

  • Citigroup Real Estate
  • Morgan Stanley
  • Hang Lung Development
  • Center of Real Estate Law, Beijing University
  • Jones Lang LaSalle
  • Hongkong Land Ltd.

Marketing research students visited executives in China from

  • Best Buy
  • McDonalds
  • Procter & Gamble
  • J.D. Power and Associates
  • High Team promotions agency
  • 2008 Beijing Olympic Committee

Brand and product management students visited executives in China from:

  • Johnson & Johnson Labs
  • Abbot
  • Freshfield’s law firm
  • Procter & Gamble
  • SC Johnson
  • Grainger
  • Lowe Worldwide


Feature Stories

Corporate Cleanup

Are new corporate accountability measures making a difference or making a mess? Finance faculty and a Wall Street investigative journalist debate their impact.

Jumping on the Brandwagon:

Why companies are paying handsomely to make sure you see their brands more and more in movies, TV shows, even in the books you read.

Keeping Pay at Bay

Soaring CEO salaries are the target of increasing controversy. Will Congress step in to set limits?
Should it?

Why Don't We Have Better Bosses?

Even with good intentions on both sides, supervisor-employee relations can be fraught. A look at what keeps us from having (and being) better bosses.

Honor Roll of Contributors

Departments

From the Dean

On Campus

Development

Faculty-Staff News

Alumni Notes

 

JUNE 2007 VOLUME 25 NUMBER 1

EDITOR: Lari Fanlund
DESIGN: Lori Strelow, Anna Dulmes
EDITORIAL ASSISTANCE: Jennifer Asselin and Scott Voss
EDITORIAL BOARD: Alisa Robertson, Melissa Amos-Landgraf, Tina Frailey, Jim Kubek, Richard Lee, Mark Matosian, Deborah Mitchell, Kayleen Reilly, Steve Schroeder and Charlie Trevor

COVER: Product placement is all around, in places you may or may not expect, and it’s not happening by accident—as Marjani Coffey, a second-year Wisconsin MBA student in Brand and Product Management, helps illustrate.

Cover photo for UPDATE
by Bob Rashid.

 

 



UPDATE is published in print and online each June and December by Wisconsin Business Alumni to inform alumni and friends about programs and activities of the University of Wisconsin-Madison School of Business and its alumni. Printing is paid for with private contributions. This issue, and previous ones, are available online. Correspondence should be sent to lfanlund@bus.wisc.edu or mailed to:

UPDATE
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Madison, WI 53706-1323

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