Corporate Cleanup
Are new corporate accountability measures making a difference or making a mess? Finance faculty and a Wall Street investigative journalist debate their impact.
Award-Winning Students
Lindsay Sue Olthafer, a senior majoring in marketing with a specialization in supply chain management, is one of six students in the country to receive a R. Gene Richter Scholarship from the Institute for Supply Management. The program identifies future leaders of supply management and fast-tracks them into the profession. She will be paired with an executive mentor, Greg Shoemaker, chief procurement officer at Hewlett-Packard.
- An undergraduate business student, Natanael Jose Martinez, was one of four University of Wisconsin System students to receive an Alliant Energy/Erroll B. Davis, Jr. Achievement Award recognizing outstanding scholarship and community-service efforts of students from traditionally underrepresented minority groups.
- Wisconsin MBA students took second place in the MBA International Business Case Competition. The case explored development of the market for private aviation in China.
Update Magazine June 2007
Feature Stories
Jumping on the Brandwagon:
Why companies are paying handsomely to make sure you see their brands more and more in movies, TV shows, even in the books you read.
Keeping Pay at Bay
Soaring CEO salaries are the target of increasing controversy. Will Congress step in to set limits?
Should it?
Why Don't We Have Better Bosses?
Even with good intentions on both sides, supervisor-employee relations can be fraught. A look at what keeps us from having (and being) better bosses.
Departments
JUNE 2007 VOLUME 25 NUMBER 1
EDITOR: Lari Fanlund
DESIGN: Lori Strelow, Anna Dulmes
EDITORIAL ASSISTANCE: Jennifer Asselin and Scott Voss
EDITORIAL BOARD: Alisa Robertson, Melissa Amos-Landgraf, Tina Frailey, Jim Kubek, Richard Lee, Mark Matosian, Deborah Mitchell, Kayleen Reilly, Steve Schroeder and Charlie Trevor
COVER: Product placement is all around, in places you may or may not expect, and it’s not happening by accident—as Marjani Coffey, a second-year Wisconsin MBA student in Brand and Product Management, helps illustrate.
Cover photo for UPDATE
by Bob Rashid.
UPDATE is published in print and online each June and December by Wisconsin Business Alumni to inform alumni and friends about programs and activities of the University of Wisconsin-Madison School of Business and its alumni. Printing is paid for with private contributions. This issue, and previous ones, are available online. Correspondence should be sent to lfanlund@bus.wisc.edu or mailed to:
UPDATE
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