Corporate Cleanup
Are new corporate accountability measures making a difference or making a mess? Finance faculty and a Wall Street investigative journalist debate their impact.
The Accounting Department has been in the national spotlight recently.

Above: The winning PricewaterhouseCoopers team with Professor Jon Davis (center).
Below: Wisconsin students took third place in the KPMG case competition.

Feature Stories
Are new corporate accountability measures making a difference or making a mess? Finance faculty and a Wall Street investigative journalist debate their impact.
Why companies are paying handsomely to make sure you see their brands more and more in movies, TV shows, even in the books you read.
Soaring CEO salaries are the target of increasing controversy. Will Congress step in to set limits?
Should it?
Even with good intentions on both sides, supervisor-employee relations can be fraught. A look at what keeps us from having (and being) better bosses.
JUNE 2007 VOLUME 25 NUMBER 1
EDITOR: Lari Fanlund
DESIGN: Lori Strelow, Anna Dulmes
EDITORIAL ASSISTANCE: Jennifer Asselin and Scott Voss
EDITORIAL BOARD: Alisa Robertson, Melissa Amos-Landgraf, Tina Frailey, Jim Kubek, Richard Lee, Mark Matosian, Deborah Mitchell, Kayleen Reilly, Steve Schroeder and Charlie Trevor
COVER: Product placement is all around, in places you may or may not expect, and it’s not happening by accident—as Marjani Coffey, a second-year Wisconsin MBA student in Brand and Product Management, helps illustrate.
Cover photo for UPDATE
by Bob Rashid.
UPDATE is published in print and online each June and December by Wisconsin Business Alumni to inform alumni and friends about programs and activities of the University of Wisconsin-Madison School of Business and its alumni. Printing is paid for with private contributions. This issue, and previous ones, are available online. Correspondence should be sent to lfanlund@bus.wisc.edu or mailed to:
UPDATE
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Madison, WI 53706-1323
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