Corporate Cleanup
Are new corporate accountability measures making a difference or making a mess? Finance faculty and a Wall Street investigative journalist debate their impact.
Alumni Notes
Get Connected!
This fall, Wisconsin Business Alumni will officially unveil a new online directory.
Although a functional online directory already exists on the WBA Web site, the new directory will transform the online experience for business school alumni, offering a personalized, seamless way to stay in touch with your alma mater.
Based on feedback we have received, the new directory is being designed to provide opportunities for alumni to better utilize the network of more than 35,000 School of Business graduates. It will offer a seamlessly integrated customized experience based on academic categories. Highlights include searches by graduation year, metro area, job function and industry. Alumni can access news, announcements and events most pertinent to them.
There is no cost to register or use the directory. You can make sure your contact information is up to date when the new directory is launched, by filling out the online form at www.bus.wisc.edu/classnote.
From the Desk of Alisa Robertson
Alumni News
In Memoriam
Human Resources Expert Named Distinguished Business Alum
Business School Alumna Honored by Wisconsin Alumni Association
Alum Helps Make Wisconsin Entrepreneur-Friendly
Update Magazine June 2007
Feature Stories
Jumping on the Brandwagon:
Why companies are paying handsomely to make sure you see their brands more and more in movies, TV shows, even in the books you read.
Keeping Pay at Bay
Soaring CEO salaries are the target of increasing controversy. Will Congress step in to set limits?
Should it?
Why Don't We Have Better Bosses?
Even with good intentions on both sides, supervisor-employee relations can be fraught. A look at what keeps us from having (and being) better bosses.
Departments
JUNE 2007 VOLUME 25 NUMBER 1
EDITOR: Lari Fanlund
DESIGN: Lori Strelow, Anna Dulmes
EDITORIAL ASSISTANCE: Jennifer Asselin and Scott Voss
EDITORIAL BOARD: Alisa Robertson, Melissa Amos-Landgraf, Tina Frailey, Jim Kubek, Richard Lee, Mark Matosian, Deborah Mitchell, Kayleen Reilly, Steve Schroeder and Charlie Trevor
COVER: Product placement is all around, in places you may or may not expect, and it’s not happening by accident—as Marjani Coffey, a second-year Wisconsin MBA student in Brand and Product Management, helps illustrate.
Cover photo for UPDATE
by Bob Rashid.
UPDATE is published in print and online each June and December by Wisconsin Business Alumni to inform alumni and friends about programs and activities of the University of Wisconsin-Madison School of Business and its alumni. Printing is paid for with private contributions. This issue, and previous ones, are available online. Correspondence should be sent to lfanlund@bus.wisc.edu or mailed to:
UPDATE
5151 Grainger Hall
975 University Ave.
Madison, WI 53706-1323
Visit the School of Business Web home page.