UPDATE | Faculty and Staff News

New Textbook Explores Strategic Management

“Imagine starting a new job and then finding out that your job description includes
the following items:

• You’ll be personally responsible for the entire company’s performance—success or failure.
• You’ll be relatively powerless to control most of what goes on in the organization.
• You’ll have more authority than any other employee, but in using that authority, you’ll make some people so unhappy that they’ll harbor personal grudges against you.

Congratulations: You’re a CEO.”

So begins a new textbook co-authored by Mason Carpenter, Pyle Bascom Professor of Leadership. Carpenter wrote “Strategic Management: A Dynamic Perspective” with Wm. Gerard Sanders of the Marriott School of Management at Brigham Young University.

Carpenter said he developed the book when he was unable to find a textbook for his classes that contained enough current information on strategic management. “I wanted to explore the link between strategy formulation and its implementation,” Carpenter said. “I was particularly interested in showing the key role strategic leadership plays at many levels of management.” Carpenter uses the textbook, which covers both concepts and cases, to teach the strategic management module in the Executive MBA program.