December 2004
THE MEANING OF MEETINGS
Why are meetings so painful? Here’s what goes wrong and what could —and should —go right.
MASS MARKETING COMES UNPLUGGED
School of Business faculty examine what the shift to micromarketing means to marketers, consumers —and the bottom line.
THE MAKING OF CEOS
Wisconsin has won national attention for producing the most S&P 500 CEOs. A look at factors influencing whether people reach the executive suite.
WHAT’S IT WORTH?
Arts Administration alumni explore Overture Center for the Arts and the value of the arts and culture.
TAKING STOCK
A controversial FASB proposal for accounting of employee stock options is examined.
NEW HOME FOR MBA PROGRAM
A $40.5 million MBA addition to Grainger Hall advances.
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