The following requirements must be met in order to complete a major in Marketing.  For detailed course descriptions, please consult the Course Guide.

 

Please be aware of stated prerequisites for major courses (including business core courses) that need to be completed before taking the course.  Specific prerequisites can be found using the Course Guide.

 

 

 

 

1.  Admission to the School of Business

 

	Course #	Course Title	Cr.
2.	Marketing 305*	Consumer Behavior	3
3.	Marketing 310	Marketing Research	3
4.	Marketing 460	Marketing Strategy	3
5.	Must Compete THREE of the Following Courses
	Marketing 365   Marketing 399   Marketing 415#   Marketing 420   Marketing 421   Marketing 422   Marketing 423   Marketing 425   Marketing 440   Marketing 635   Marketing 640	Contemporary Topics   Reading and Research   Marketing Communications   Global Marketing   Fundamentals of Supply Chain Management   Logistics Management   Procurement & Supply Chain Management   Marketing Channels   Emerging Issues in New Product Development   Sales management   Retail Management	1-3   1-6   3   3   3   3   3   3   3   3   3

 

*- Degree credit is not given for both Marketing 305 and Cnsr Sci 657 (Consumer Behavior).

#- Degree credit is not given for both Marketing 415 and Journ 345 (Principles of Strategic Communication).

 

General Marketing Electives

• Marketing 365 (3 credits), Contemporary Topics
• Marketing 399 (credits arranged), Reading and Research
• Marketing 415 (3 credits), Marketing Communications
• Marketing 420 (3 credits), Global Marketing
• Marketing 425 (3 credits), Marketing Channels
• Marketing 430 (3 credits), Product and Price Management
• Marketing 635 (3 credits), Sales Management
• Marketing 640 (3 credits), Retail Management

 

 

POTENTIAL MARKETING CAREER AND COURSEWORK TRACKS

 

 

Marketing or Brand Management: Marketing Consulting

Recommended Electives

• Marketing 365 (3 credits), Brand Strategy
• Marketing 415 (3 credits), Marketing Communications
• Marketing 420 (3 credits), Global Marketing
• Marketing 425 (3 credits), Marketing Channels
• Marketing 635 (3 credits), Sales Management

 

Other Relevant Courses

• Finance 325 (3 credits), Corporate Finance
• MHR 305 (3 credits), Human Resource Management
• OTM 351 (3 credits), Principles and Techniques of Quality Management

 

 

 

Retailing and Wholesaling

Recommend Electives

• Marketing 365 (3 credits), Brand Strategy
• Marketing 415 (3 credits), Marketing Communications
• Marketing 421 (3 credits), Fundamentals-Supply Chain Management
• Marketing 423 (3 credits), Procurement and Supply Management
• Marketing 425 (3 credits), Marketing Channels
• Marketing 640 (3 credits), Retail Management

Other Relevant Courses

• Finance 325 (3 credits), Corporate Finance
• MHR 305 (3 credits), Human Resource Management
• Cnsr Sci 370 (3 credits), Computer Applications in Retailing
• Cnsr Sci 560 (3 credits), Retail Promotion
• Cnsr Sci 561 (3 credits), Direct Retailing
• Cnsr Sci 563 (3 credits), Retail Facility Planning and Design

 

 

 

Sales Management

Recommend Electives

• Marketing 415 (3 credits), Marketing Communications
• Marketing 421 (3 credits), Fundamentals-Supply Chain Management
• Marketing 422 (3 credits), Logistics Management
• Marketing 423 (3 credits), Procurement and Supply Management
• Marketing 425 (3 credits), Marketing Channels
• Marketing 635 (3 credits), Sales Management

Other Relevant Courses

• Info Sys 320 (3 credits), Computers in Business
• MHR 305 (3 credits), Human Resource Management
• MHR 420 (3 credits), Organization and Management Processes
• MHR 611 (3 credits), Personnel Staffing and Evaluation

 

 

 

Marketing Research

Recommend Electives

• Marketing 415 (3 credits), Marketing Communications
• Marketing 420 (3 credits), Global Marketing
• Marketing 430 (3 credits), Product and Price Management
• Marketing 646 (3 credits), Logistics Strategies
• Gen Bus 304 (3 credits), Intermediate Business Statistics

Other Relevant Courses

• OTM 351 (3 credits), Principles and Techniques of Quality Management
• Psych 225 (5 credits), Experimental Psychology
• Soc 365 (3-4 credits), Computing in Sociological Research
• Stat 351 (3 credits), Introductory to Nonparametric Statistics
• Stat 411 (3 credits), An Introduction to Sample Survey Theory and Methods
• Stat 421 (3 credits), Applied Categorical Data Analysis

 

 

 

Advertising

Recommend Electives

• Journ 565 (4 credits),Effects of Mass Communication
• Journ 614 (4 credits), Communication and Public Opinion
• Journ 646 (4 credits), Mass Media and the Consumer