Accepting a challenge from Wal-Mart to reduce packaging, HP is selling its latest notebook PC in a recycled laptop bag with 97 percent less packaging that typical laptops. Read more in Jonathan Bardelline’s article at GreenerDesign.com
A new poll suggests that today’s college students are hoping for a job after school with a green-minded company.
Experience Inc. surveyed nearly 2,500 students and recent grads whom overwhelmingly expressed concern about climate change. Eight-one percent saw significance in working for an environmentally aware company, and 79 percent would probably accept a job at an eco-friendly company over a conventional one.
“Millenials are the new face of today’s workforce,” said Experience Inc. Founder and CEO Jenny Floren. “Companies should clearly communicate their environmental commitments and socially responsible practices throughout all recruiting programs to attract the best talent.”
Another recent survey from Alloy Media + Marketing found that a growing number of college students in the 2012 class prefer socially responsible brands. Forty-one percent signaled a loyalty to brands they perceive as making a positive commitment to the environment, compared to 37 percent the year before.
This group, which represents $53 billion in disposable discretionary buying power, recognizes Yoplait, Toyota, Burt’s Bees, Target and Nike as the top socially responsible brands.
The former vice president and greentech investor calls for the United States to generate nothing but renewable and carbon-free energy within 10 years. Read the full article
Current and prospective business-school students are clamoring for CSR programs in their curricula; Padma Naggapan takes a look a how three traditional MBA programs are responding to this demand in different ways
The Aspen Institute Center for Business Education’s new guide rates 130 MBA programs based on their coverage of social and environmental issues.
According to reports released by Porter Novelli and the Shelton Group, most consumers are unclear what products and projects are needed to go green, while a small subset of the population — dubbed ‘greenfluencers’ by Porter Novelli — are leading the charge in eco-consciousness.
