Current & Prospective Students

Faculty & Research

Alumni & Friends

Recruiters &
Corporate Partners

Visitors

Media

The Wisconsin
School of Business

Degrees & Programs

Executive Education

Academic Departments

Academic & Research Centers

Career Services

Office of the Dean

Administrative Resources

Contact Us

 

Faculty News

Real Estate Professor's Research on Home Prices Attracts National Attention

Research on house prices by Morris Davis, an assistant professor of real estate and urban land economics at the Wisconsin School of Business, is gathering national attention.

Accounting Faculty Ranked #1 for Research Productivity

Research by faculty of the Department of Accounting and Information Systems at the Wisconsin School of Business was ranked number one in the nation in a 2007 study published in the Chronicle of Higher Education.

Two Wisconsin School of Business Marketing Professors Receive Major Research Award

Jan B. Heide and Kenneth H. Wathne, marketing faculty members at the University of Wisconsin-Madison School of Business, have received a major award from the American Marketing Association Foundation.

Professor to Present Work on Global Warming-Climate Change Risks Relating to Insurance Industry

Professor Dan Anderson of the University of Wisconsin-Madison School of Business has been awarded a $10,000 stipend to travel to Germany this summer to present a paper on risk management as it relates to global warming and climate change to two of the world's leading international insurance organizations.

Marketing Professor's "Brand Community" Wins National Acclaim

An article on the concept of “brand community” co-authored by a marketing professor at the University of Wisconsin-Madison School of Business is one of the 20 most-cited papers in the field of economics and business worldwide.

Real Estate Professor Examines Implications of Subprime Implosion

Real Estate Professor Morris Davis discussed the broader implications of a growing number of home foreclosures in an article in the Milwaukee Journal Sentinel.

Accounting Professor’s Research Cited In National Study of Capital Markets Regulation

Research by Hollis Ashbaugh-Skaife, an associate professor with the University of Wisconsin-Madison School of Business, has contributed to a newly released national report examining the competitiveness of the U.S. capital markets.

Marketing Faculty at Wisconsin Earn National Attention 

Marketing professors at the University of Wisconsin-Madison School of Business continue to gain national recognition for the strength of their research.

Top Prize for Research on Corporate Finance Goes to Wisconsin Professor

Toni M. Whited, an associate professor of finance at the University of Wisconsin-Madison School of Business, co-authored the best paper on corporate finance published in the Journal of Finance in 2005.

 

Meet the faculty

Thomas                                                       O'Guinn

Thomas O'Guinn

Professor
Marketing

 

Recently Published


Corporate Survival: The Critical Importance of Sustainability Risk Management
By Dan Anderson