August 21st, 2009
How “Free” Is Changing the Way We Do Business
Senior Marketing Lecturer Deborah Mitchell responds to Chris Anderson’s new book, “Free: The Future of a Radical Price” as part of NPR’s first in a three-part series on how the concept of “free” is changing how companies do business.
Mitchell says we’ve come to expect things for free in the digital world, including music, other kinds of content, and news. “You know, the so-called ‘Google generation,’ or people under the age of 30, certainly under the age of 20, have grown up just having all kinds of access to things online that didn’t cost anything,” she tells NPR’s Wendy Kaufman.
For a full version of the story, click here.