Germany’s “cash-for-clunkers” program, designed to help the country’s beleaguered auto makers, has met with an unexpectedly large response and boosted car sales, according to Mark Browne, professor of risk management at the Wisconsin School of Business.  Browne spoke with SmartMoney on ways the U.S. is becoming more like Europe.

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Deborah Mitchell, a senior lecturer of marketing and associate dean for Enterprise MBA programs at the Wisconsin School of Business, tells the Associated Press what GM should focus on when marketing cars during bankruptcy.

Mitchell argued that GM should not “dwell on the negative” or anything that will help consumers “remember that GM is hurting.”

“‘When you buy one of these cars, you’re buying a Chevrolet. You’re not buying a GM,’” said Mitchell. “‘In terms of consumer memory, where the positive associations lie are primarily with the brands.’”