Watch: Author of Book on Young Entrepreneurs to Speak on Campus
Author and veteran entrepreneurship reporter Donna Fenn will be on campus November 9-12 as the fall Business Writer in Residence, a joint effort by University Communications, the Wisconsin School of Business, and the School of Journalism and Mass Communications, bringing nationally known business writers to campus to interact with students.
Members of the UW-Madison community and the public are invited to attend a special Q&A with Fenn on Tuesday, Nov. 10, to discuss her new book:“Upstarts! How GenY Entrepreneurs are Rocking the World of Business and 8Ways You Can Profit from Their Success.’ The Q&A will be held from 6:00-7:30 p.m. in the Plenary Room of 1310 Grainger Hall, with a book sale and signing to follow. A live webcast of the Upstarts! Q&A will be available.
Moderating the Q&A session will be Dan Olszewski, director of the Weinert Center for Entrepreneurship.
Fenn’s talk is being sponsored by University Communications, Wisconsin School of Business, INSITE (Initiative for Studies in Technology Entrepreneurship), and the School of Journalism and Mass Communication. The Business Writer in Residence program is funded in part by a grant from the UW Foundation.
Fenn has more than 20 years experience writing about entrepreneurship and small business trends. Her latest book, “Upstarts!,” analyzes young entrepreneurial success strategies and what to expect from these highly collaborative and team-oriented individuals in the future. She provides readers with eight critical lessons every entrepreneur and marketer must learn.
In addition to “Upstarts!,” Fenn wrote “Alpha Dogs: How Your Small Business Can Become a Leader of the Pack,” which profiles eight successful small companies in ordinary industries, including a sock manufacturer and motorcycle dealership. Fenn is a contributing editor at Inc. magazine, a community leader at Work.com, a featured expert on SBTV.com, and a blogger on Inc.com. Her work has appeared in Inc., The New York Times, Newsweek, and many other national publications.
In 2001, Fenn was a co-recipient of the Women’s Economic Round Table Entrepreneurship Prize, sponsored by the Kauffman Center for Entrepreneurial Leadership. From 1988 to 1992, she lived in Riyadh, Saudi Arabia, where she was a correspondent for The Associated Press and covered a variety of issues, including business, culture, the economy and the Gulf War.

