July 30th, 2008
Marketing Faculty Again Ranked Among World’s Best for Research
Marketing faculty members of the Wisconsin School of Business again have been ranked among the most published researchers in their field. Four of the world’s top-50 most prolific scholars in top marketing journals over a 25-year-period were Wisconsin School of Business marketing faculty members.
That is the finding of an article to appear in an upcoming issue of the Journal of Marketing that examined publication rates in marketing research among almost 2,700 scholars between 1982 and 2006. Wisconsin was one of only five schools to have more than two faculty members in the top 50. The other schools were Duke, Columbia, Chicago and Stanford.
The Wisconsin faculty members are: Craig J. Thompson, Aric Rindfleisch, and and Jan B. Heide. Kenneth H. Wathne was a faculty member until May of this year.
Both Rindfleisch and Heide earned their Ph.D.’s from Wisconsin. Two other scholars on the list, Christine Moorman and J. Jeffrey Inman, are former faculty members at the Wisconsin School of Business.
The article examined how competition to retain and recruit marketing scholars capable of publishing in leading marketing journals has intensified. The study tracked articles published in the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research and Marketing Science. The authors of the article, Steven H. Seggie of Bilkent University in Turkey, and David A. Griffith of Michigan State University, examined the relationship between faculty promotion rates and publishing in leading journals.
Their findings match that of other studies showing marketing faculty members at Wisconsin to be leaders in research.
A study, presented at the 2008 annual conference of the Academy of Marketing Science, found Wisconsin School of Business marketing faculty second only to the University of Pennsylvania for articles published from 1977 to 2002. A similar study by the Business Research Project, covering research from 1996 to 2006, ranked Wisconsin first in the nation for research productivity in top-tier journals in the field.
Learn more about research by Marketing Department faculty at the Wisconsin School of Business.