Marketing

PhD students should develop considerable knowledge of the following areas during the course of their program: research and quantitative methods, marketing and behavioral theories, and managerial issues. Course requirements are designed to help develop this knowledge base. The following are the minimum course requirements for doctoral students in marketing. Students may choose, and are encouraged, to take more course work as desired.

A. Prerequisites:

Either a BBA or an MBA degree, or four courses selected from two or more of the following areas: accounting, finance, management, economics, operations and information management. In addition, all incoming students are expected to have competency at an intermediate level of statistics (GEN BUS 706 or equivalent).

B. Marketing:

Four doctoral seminars in marketing at the University of Wisconsin-Madison.

C. Methods:

Four courses at the graduate level, either inside or outside the School of Business. Courses must be at a level beyond that of intermediate statistics, with at least one course in the methods of data collection and at least one in the methods of data analysis.

D. Minor:

Option A – Departmental Minor: 10 credits in one department outside the School of Business.

Option B – Distributed Minor: 10 credits in more than one department outside the School of Business, with the possibility of some courses in Business in areas other than the major.

E. Other Requirements:

Others courses may be required by the department based on the student’s previous academic background.

Each student, before the start of the second semester in the program, must complete a form showing a list of intended courses. This form must be approved by the Faculty Chair of the Doctoral Program in the Marketing Department, and any changes to the list must also be approved. Approval must be gained for all methods and minor courses before they’re taken.

All marketing and methods courses must be satisfactorily completed before the preliminary examination can be taken; the examination cannot be taken before the student has completed at least two years of full-time coursework in the Marketing Department Doctoral Program at the University of Wisconsin-Madison.