The 2008 A.C. Nielsen Summit: Change is in the Air


Change has been a hot topic in the recent months, and this subject was no less salient during the 2008 A.C. Nielsen Center Summit. This fall, over 130 industry experts, alumni, faculty, and students converged to discuss changes in consumers, channels, and technology and its implications for marketing research. Read the Full Story


Seminar: Marketing Research Jargon

On Thursday, November 20, first and second year A.C. Nielsen students were treated to a workshop with Jay Luttrell, A.C. Nielsen External Advisory Board member and a Wisconsin School of Business marketing research alumnus.

A.C. Nielsen New Student Orientation

For all new first year Nielsen Center students, the last two weeks of August were occupied by the MBA experience.

Learning about Ethnography from P&G

At the beginning of the semester on September 26, A.C. Nielsen students had the opportunity to partner with Brand and Product Management students to learn about and then perform ethnographies for Procter & Gamble.

Good Times at the A.C. Nielsen Center

The A.C. Nielsen Center is known for its "work hard/play hard" mentality. So, after the all-nighters and long study sessions, it is time for some well deserved fun! Here at the Center, we describe fun in so many ways.

Director's Notes

Greetings! These are exciting times at the A.C. Nielsen Center.

Seminar: Advertising Development and Testing

On October 31, Ann Dencker, Director of Insights and Strategic Research at Hiebing as well as a Wisconsin Marketing Research alumna and an A.C. Nielsen Center External Advisory Board member, shared her expertise and experience in advertising development and testing with A.C. Nielsen Center students.

Current Student Blog

Ever sit around wondering what is going on at the A.C. Nielsen Center? Well wonder no more!

Site Visits to General Mills and McKinsey

The A.C. Nielsen Center enjoyed a fun and productive field trip to the Minneapolis area from November 13th to November 15th. The purpose of the trip was to visit two companies in the area - McKinsey & Company and General Mills.

Recruiting Season Begins...

The MBA Center for Career Management plays a large role in the lives of A.C. Nielsen students from day one in the program. First-year students begin interviewing for summer internships at the start of October.

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