Why Marketing Research

• In 2006, Money Magazine rated marketing research as the #6 job in America, based not only on its growth and salary potential, but also its flexibility, stress levels and ease of entry/advancement.
• Marketing research drives business decision and strategy in an organization. In recent years, many companies have increased their emphasis on marketing research in their organization.
• There is no better foundation for marketing action than marketing research. Marketing researchers understand consumer behavior and use this knowledge to impact the creation of new products, packaging, promotional events, and the development of branding and advertising campaigns.
• Fast Company ranked Market Research Analyst as one of the top 25 jobs during 2005-2009. The rankings were based on salary range, demand, investment in education, and the degree to which the job allows a person to be innovative and creative.

See what A.C. Nielsen Center Executive Director and tenured professor Neeraj Arora had to say about the increasing emphasis on research in organizations.