The A.C. Nielsen Center is built on the legacy and funding of the Arthur C. Nielsen Jr. family, pioneers in the field of marketing research. The center was created to train MBA students in the specialized ideas, issues and techniques of marketing research as well as to help discover and disseminate new marketing research knowledge.

The Marketing Research MBA offered through the A.C. Nielsen Center is the only full-time marketing research MBA program in the country. Students are given the business acumen to work in cross-functional teams, the research and statistics foundation to successfully manage research projects, and the marketing knowledge to translate results into business programs that impact the bottom line.

The A.C. Nielsen Center has 40 senior level External Advisory Board members from across the U.S. help make this a reality through training, internships, and full-time hires.

The center provides many resources to help future students, current students, alumni, and industry including:

• Funded project assistantships that give students real-world training while helping industry solve real problems
• Marketing research speakers and forums that teach state-of the-art approaches and help advance the profession
• Advising to help match students and alumni to career opportunities
• Networking contacts through external advisory board meetings, marketing research alumni reunions, and other on-campus events

"Given the increasing rate of change in the marketing research industry, involvement with the Nielsen Center allows J.D. Power and Associates to not only keep abreast of these changes but to help shape them." Ron Conlin, JD Power and Associates