Land’s End
Senior Director - Consumer Insights
Dodgeville, WI
Position Overview
Lands' End, a leading international brand of classically inspired clothing and home products, is currently looking for a Senior Director-Consumer Insights. Lands' End is a multi-channel retailer offering products through specialty catalogs, the Internet, and retail stores. With over 40 years of experience, Lands' End is world renowned for superior customer service and is recognized as an innovator in the industry.
The Senior Director-Consumer Insights is responsible for leveraging strong leadership skills and a full suite of analytic tools to identify and address a variety of critical business needs related to issues like consumer segmentation, marketing mix, product development, pricing and creative presentation. You will interact with senior executives across Merchandising, Marketing and Creative to understand their challenges, then lead teams to scope those issues within a project framework, manage deliverables, and derive and present insights and strategies. Leveraging our vast resources, as a passionate consumer advocate, you will advance solutions that best build our long-term business and increase consumer value and build our long-term business.
Promotional Growth Potential
Required Skills/Experience
Successful candidates will have proven experience solving business issues with the consultative application of advanced analytics with a CPG manufacturer, quantitative market research provider, or consulting firm coupled with a general knowledge of quantitative syndicated research products, services and methodologies. This includes a practical versus academic understanding of modeling techniques and analytics applications. Ability to lead both direct reports and cross-functional teams along with superior ability to tie solutions to business issues also essential. Requires 10+ years of experience in retail or consumer packaged goods industries.
Specific responsibilities include:
-Responsible for generating consumer insights that will help drive Lands' End and helping lead change to a consumer-insight driven culture.
-Integrates information across a number of sources (i.e., primary research, consumer insights, macro trends, behavioral and attitudinal research, competitive analysis, quantitative analysis).
-Provides overall strategic direction to the Market Research and Consumer Analytics teams in the areas of:
-Organizational structure and talent management (performance and succession planning) to deliver the business' strategy, operating plan and medium-term objectives.
-Transforming from tactical to strategic value orientation.
-Creating an energizing work environment along with an innovative, efficient and flexible organization.
-Provides thought leadership in the areas of consumer insight, market research, and effective/ innovative market research tools.
-Independently champions growth ideas based on superior understanding of consumer needs.
-Drives and champions consumer understanding and connection throughout the organization.
-Leads improving the productivity and effect of marketing research, quantitative analyses and statistical modeling tools and processes.
Additional Information
Why Lands' End? Located just 45 minutes from Madison, WI, we provide a relaxed environment that provides opportunity for growth. You'll enjoy our balanced and competitive employee benefit package including our 80,000 sq. ft. world-class fitness center and our onsite health clinic. When you choose to launch a career at Lands' End, you join hand-picked professionals who are all focused on one thing: servicing our customers one at a time. And as a company, we carry this same philosophy to take care of each employee the best way we can.
Contact Information
Janice Weber, Project Manager
www.bensonking.com
Janice@bensonking.com
1-800-720-9790 Ext. 210