Need Some Advice About the Program
April 25, 2007
Question
Hello,
I've been eyeballing this program for about a year now. And I'm now seriously thinking about applying for the 2008 school year. I have a BA in Communications/Journalism and several years of experience as a Marketing Coordinator for a B to B distributor here in Madison. The main thing that attracts me (and at the same time scares me) is the analytics part of the program. It's something that I'm lacking in my current career and would love to learn, yet I wouldn't want to use this degree to become an analyst (exclusively). Here's my question: How much of this program is analysis/number crunching? How much of it is examining marketing techniques and tapping into the creative/planning aspect of Marketing?
Thanks,
Melissa