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BRAND INSIGHTS MANAGER, CARIBOU COFFEE

Position Mission:

The Brand Insights Manager will provide actionable consumer and marketplace insights to use in the strategic development of marketing and new product initiatives to drive business results. This position represents the consumer voice in the Caribou Coffee Marketing decision making processes.


Brand Insights Manager
Location: Minnesota Corporate Headquarters
Position Code: BIM
Date: September 25, 2009



Responsibilities Include:
• Provides support in the development and assessment of marketing and product development best practices.
• Assesses and integrates newer 'thinking tools' into new product development best practices.
• Provides support in the execution of new product development research protocols and practices.
• Enhances and contributes to new product development process by providing consumer-focused category development strategies.
• Proactively analyzes consumer trends and translates learnings into new business and menu development opportunities.
• Synthesizes best practices and learnings into actionable initiatives.
• Acts as a consultant in cross functional teams.
• Develops and maintains strong relationships with key team members in cross-functional teams.


Principal Skills Required:
• Ability to build strong business relationships with key research counterparts and other functional stakeholders.
• Ability to develop and deliver clear, concise and compelling executive-ready communications with minimal guidance.
• Ability to synthesize data and research learnings into coherent, actionable insights and recommendations.
• Ability to make decisions and act without having all the information and ability to cope with change and shift gears comfortably.
• Ability to respond effectively in a very fast moving environment with continuously changing needs.


Required Experience:
Minimum of 5 years marketing, strategy and/or research experience. Background in new product development, sales analytics, or category management in a food service company or consulting firm. Ability to effectively manage large amounts of data to identify business opportunities, research design, budgeting, and development of research insights and implications. Demonstrated success in influencing cross-functional teams and stakeholders.

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