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Hello everyone!

My name is Claudia Klug I am first year in the Nielsen Center and am going to write a few posts for the rest of the year. You can always tell in Madison when it gets warm because it seems like the city comes alive. Too bad the city is coming to life just as the semester is getting busy! There is a ton going on, good thing that all of it is fun. We have had a great beginning to the semester with some really interesting speakers. Last week Randall Janisch from Ford was in and gave a great talk on evaluating research proposals! It will be very applicable as we head into our jobs and internships shortly.

A few weeks ago John Courtney from Hallmark came in and gave a talk. I was fascinated to hear how Hallmark does their research, being that I have a tendency to get a little weepy in the card aisle. I am definitely a high involvement consumer of greeting cards!
This weekend is our EAB meeting, the MBA arts showcase, New Adim Weekend, and the annual Spring Ball. Another Nielsen student Heather Marx and I are planning the Spring Ball so we are pretty busy. We will let you all know how it goes next week!

Happy Spring!
Claudia