The Winter 2007 edition of the A.C. Nielsen Center's newsletter, Focal Point, is now online!
Read all of the stories at http://www.bus.wisc.edu/nielsencenter/newsletter/spring2008/

American Girl is one of the nation's top direct marketers, children's publishers, and experiential retailers. We are a subsidiary of Mattel, voted one of Fortune Magazine's 2008 Best Companies to Work For! We are seeking a Director of Analytical Services to head the Business Intelligence team for American Girl. This role is in our headquarters in Middleton, Wisconsin, near Madison. Middleton was voted #1 in Money Magazine's 2007 "Best Places to Live" Small Town ranking.

Continue reading "Director of Analytical Services, American Girl (Middleton, Wisconsin)" »

Founded in 1889, McCormick is not only the world's largest spice company, but also produces seasonings, flavors and other food products for the entire food industry - from foodservice and food processing businesses to retail outlets. It's very likely you are touched by the good taste of McCormick every day. Headquartered near Baltimore, Maryland, McCormick has facilities in Canada, Europe and around the globe with products sold in more than 100 countries. McCormick is an independent, publicly held company with over 7,500 employees worldwide loyal to a heritage of product quality and customer service which has made McCormick successful for over one hundred years

Continue reading "Market Research Manager (McCormick & Co, Baltimore, MD)" »

It is hard to believe that my first year in the MBA program has already come and gone. The last few weeks of the semester were filled with final projects and exams. Once the work was done we had several social events to celebrate the completion of our first year and the graduation of the second year students. The Nielsen Center also had our own lunch to congratulate the graduating class.

This past year exceeded all expectations from an academic, career development, networking and social standpoint. The classes were all very practical and interesting and led by very engaging professors, who all knew us on much more than a teacher-student level. The sporting events, TAPS, speaker series, club events and other social events really took a lot of stress of when things were getting hectic and were a ton of fun.

Now I'm two days into my summer internship. I'm spending my summer in Chicago, working for PepsiCo (Quaker, Tropicana, Gatorade); so far the experience has been great and I'm real excited for the rest of the summer.

Duties:

Providing expertise in retail sampling and data collection methodologies

Providing actionable insights on key business drivers and market dynamics based on primary and secondary data sources

Managing multiple vendors, contracts, project deadlines, and budgets

Presenting results of analysis to management level audiences

Continue reading "Principal Research Analyst - Information Management, Altria (Virginia)" »