Manager, Marketing Research, A Consumer Division of a Fortune 200 Multinational Pharmaceutical Company (SouthEast)
Job Title: Manager, Marketing Research
Reports to: Director, Marketing Research
Location: SouthEast
Company: A Consumer Division of a Fortune 200 Multinational Pharmaceutical Company
Compensation: $90,000-115,000 base, plus bonus and full benefits and relocation
Description: The Manager, Marketing Research will support all North American brand teams; Closely collaborate with the brand team and lead the process to identify the strategic business issues for the brand; complete Knowledge Inventory to identify learning gaps; develop Brand Learning Plans to prioritize issues and plans long term; Manage custom and syndicated marketing research projects through the supervision of assigned staff and/or external suppliers. Develop and use appropriate research to evaluate market conditions, customer and consumer dynamics, competition, market segmentation, brand equity, marketing programs, advertising/communication; Compile and analyze data on past sales and trends, incorporating survey results and anecdotal input from sales/marketing to provide market conditions and forecasts; Assess performance vs. business objectives (unit/dollar volume, market share, pricing, marketing/sales programs, advertising and promotional spending); Develop leading data indicators of future business performance; Keep informed about developments in the market as they impact on and apply to the organization's future business plans; Prepare and give presentations to management as related to market planning and analysis, brand MR updates and changing business environment.
Qualifications:A minimum of a Bachelors degree is required. A Masters level degree is preferred. A minimum of 5 years Marketing Research experience is required. CPG experience is highly desirable. Healthcare experience is also desirable. Must possess the ability to interpret and integrate research data, draw conclusions/implications and translate into business decision recommendations. Must have experience running high-end statistical software. Experience with SPSS and SAS are required. Must have experience working with Secondary data and running analytics on it to develop leading indicators about the health of the business. Strong project management skills required. Strong analytic skills are also required: Use of statistical, multivariate and modeling analyses, in-depth knowledge of research techniques used to assess concept/product/program, identify targets, evaluate advertising, and monitor brands' business are all required. Extensive knowledge of MS Office applications is required. Demonstrated success in leadership competencies, creative problem solving and team partnership skills are all required. Must have excellent interpersonal, verbal and written presentation skills required. Must possess the ability to interact with a variety of suppliers and customers (marketing, sales, finance, information management). This position requires up to 20% travel domestically.
Contact: Lynn Danzker The Hunter Group LLC 132 Washington Street, Suite 305 Hoboken, NJ 07030 201.533.9800 201.533.9801 fax lynn@thehuntergroupllc.com