POSITION Executive Director, Business Intelligence

ORGANIZATION American Greetings Corporation

WEBSITES www.americangreetings.com
corporate.americangreetings.com

LOCATION Cleveland, Ohio

REPORTING RELATIONSHIP The Executive Director, Business Intelligence will report to the Vice President, Greeting Cards and, in turn, will manage six direct reports who are lead with the following areas: channel & category management, pricing , consumer insights, product insights, and quantitative methods/management sciences

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Frank N. Magid Associates, the world leader in research-based consultation, known for applying the most rigorous research methods available to study behaviors and attitudes is expanding. Join our research team in Los Angeles. We serve clients across a range of media industries including television, film, publishing, electronic gaming, new media, consumer products, healthcare, and nonprofit organizations. Our knowledge base is substantive, encompassing thousands of research studies and consultation engagements. At the heart of our work is the recognition that our client's success rests on an in-depth understanding of cultures, consumers, and the attitudes and perceptions that motivate them.

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I am looking for A Dir. Advanced Analytics with a FORTUNE 500 category LEADER. the company is Known for being an excellent place to work...very employee friendly...Rated #1 company to work for by a major business Trade journal in 2006.

LOCATION:
Mid size northern Mid-Atlantic town...Close to Mountains...very inexpensive cost of living...close to several major metropolitan areas i.e. Washington DC, NYC, Philadelphia, Baltimore.

OVERVIEW:
Leads the company efforts to improve the effectiveness and efficiency of the $500+M marketing and sales spending budgets. This is accomplished by developing marketing mix models at various levels that will allow the company to better estimate and plan for the results of changes to the advertising, promotional, and pricing strategies of the company. Models also have a "due to" capability allowing sales and marketing professionals to diagnosis and quantify the drivers of their business by brand at the class of trade or key retailer level for designated periods of time. Also, this position will be responsible for evaluation and make recommendations regarding activities such as promotional lifts, pack type mix, cannibalization, etc. Additional pricing models will be developed under the supervision of the Director to better understand and make recommendations regarding pricing strategies for all key pack types.

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Job Title: Manager, Marketing Research
Reports to: Director, Marketing Research
Location: SouthEast
Company: A Consumer Division of a Fortune 200 Multinational Pharmaceutical Company
Compensation: $90,000-115,000 base, plus bonus and full benefits and relocation

Description: The Manager, Marketing Research will support all North American brand teams; Closely collaborate with the brand team and lead the process to identify the strategic business issues for the brand; complete Knowledge Inventory to identify learning gaps; develop Brand Learning Plans to prioritize issues and plans long term; Manage custom and syndicated marketing research projects through the supervision of assigned staff and/or external suppliers. Develop and use appropriate research to evaluate market conditions, customer and consumer dynamics, competition, market segmentation, brand equity, marketing programs, advertising/communication; Compile and analyze data on past sales and trends, incorporating survey results and anecdotal input from sales/marketing to provide market conditions and forecasts; Assess performance vs. business objectives (unit/dollar volume, market share, pricing, marketing/sales programs, advertising and promotional spending); Develop leading data indicators of future business performance; Keep informed about developments in the market as they impact on and apply to the organization's future business plans; Prepare and give presentations to management as related to market planning and analysis, brand MR updates and changing business environment.

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The Client:
Franciscan Skemp Healthcare is an integrated healthcare delivery network, serving residents of an eleven-county area covering Western Wisconsin, Southeastern Minnesota, and Northeastern Iowa. Headquartered in La Crosse, Wisconsin, they are part of the Mayo Health System Organization. The system consists of three hospitals and several clinics. Their main hospital is in La Crosse, Wisconsin, and two smaller hospitals are located in Arcadia and Sparta, Wisconsin. They employ over 3,000 employees. Based on their Christian heritage and belief in human dignity, Franciscan Skemp commits to putting the needs of their patients first, and to collaborate in improving the health of individuals in the communities they serve.

The Location:
The position is located in La Crosse, Wisconsin. La Crosse is located in Western Wisconsin, on the Mississippi River. It is a beautiful area of the state and offers an outstanding quality of life. The region offers excellent educational, cultural, and recreational opportunities. It is a very safe and affordable area of Wisconsin.

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