The other day all of the Nielsen students traveled to Appleton, Wisconsin to visit Kimberly Clark’s virtual reality shopping lab. Several of Kimberly Clark’s employees took us on tours of their mock stores and demonstrated how the virtual shopping works. We also discussed the innovative business applications Kimberly Clark has been able to come up with due to their virtual shopping capabilities. It was amazing how real the simulated shopping experience looked and acted. We finished the day off with lunch and a chance to discuss various marketing research topics with several of Kimberly Clark’s employees.