Last weekend we had our second External Advisory Board meeting of the year. We started off with a reception to catch up with board members and meet some others. There were about 35 board members in attendance, representing a variety of companies, positions and experiences. All of the board members were very excited to answer questions, provide advice and discuss careers in marketing research.

After having a chance to chat, we had a panel discussion on Emerging Media and Measurements Issues. The panel consisted of several experts in their respected fields who had some great insights on the issues and future of marketing research. The panel discussion was followed by a great dinner with the EAB members, students, faculty and professors – the food was great as was the interesting conversations and stories.

The following day several students had a chance to present some of the work they have been involved with through the program to the board members. I had a chance to present a research project I worked on with fellow students during the first semester for a local company. The weekend was fantastic, it’s always really amazing to see the high level of involvement the board members has with the Nielsen Center and how supportive they are of the program and its students.