Function: Develop, manage, and communicate consumer insights that will drive customer and marketplace success.

Salaried Exempt
Reports to: Director Customer Marketing

Major Job Activities/Duties:

Deliver strategic insights through management analysis on market trends on a regular, and ad hoc basis including channel performance, new product assessments, pricing activities, merchandising trends, and consumer panel analysis among others.

Contribute leadership thinking and lead in-depth analysis on key strategic issues such as pricing actions, product assortment, new product introductions, and competitive activity. Provide regular updates to senior management on key issues affecting the company’s marketing mix. Be the expert resource to all departments for consumer and marketplace insights.

Participate in cross-functional teams to better understand key issues, uncover insights, and develop recommendations for action or best practice tools.

Participate in training initiatives, as required, to develop increased usage of available market data.

Directly manage suppliers on various syndicated research projects from development through implementation.

Develop, manage, and improve the organization’s system for accessing, updating, and communicating consumer insights.

Lead the development of the annual research plan and manage the syndicated research budget. Recommend to senior team plan studies, expect results, and ROI.

Manage other duties as needed or assigned.

Job Requirements: College degree required, MBA a plus. Eight-ten years marketing or market research in consumer products. Strong quantitative analysis skills required. Thorough knowledge of IRI or AC Nielsen syndicated data, Homescan panel, Spectra, and other market information resources as needed. Must have critical/ analytical/ strategic thinking skills. Ability to effectively communicate, organize, and interpret is critical to success. Ability to organize own work and set priorities; strong spreadsheet and data analysis skills required. Effective presentation and PowerPoint skills are extremely important.

Aaron Blower
Contract Recruiter
Malt-O-Meal
aaron_blower@malt-o-meal.com
(612) 822-0780