Analytical Services Manager

The Nielsen Company is a global information and media company with leading market positions and recognized brands in marketing information (ACNielsen), media information (Nielsen Media Research), trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit, www.nielsen.com.

Nielsen Analytic Consulting (AAC) is a leading provider of marketing insights for consumer packaged goods, suppliers and retailers. We bring together experts in statistical methodology with state-of-the-art analytical techniques and leading edge applications. AAC acts as a strategic business partner and delivers high-value solutions to improve each client's profitability and maximize its return on investment. The ideal candidate will manage modeling and the delivery of analytical product and services to the client business and to maximize the value of the relationship. Demonstrate customer servicing, technical and analytical skills.

Analytical Services Manager - Opportunities available in Paramus, NJ; Wilton, CT; and Madison, WI; Glenview, IL

Continue reading "Analytical Services Manager, The Nielsen Company (Multiple Locations)" »

The end of my first year in the program is closing in very fast – a lot faster than I could have ever imagined. However, there is still a lot that is going on in the meantime. We started another online simulation in our operations class, this time we are focusing on managing our inventory in order to meet customer demand while maximizing revenues. In our managerial human resources course we also had another online simulation, for this one we all managed our own offices and had to make interactive decisions on how we would deal with a couple of underperforming employees. We are also working on finalizing our results and findings for a measurement scale that we have been developing with our teams in our advanced topics in marketing research course.

Last weekend we had our spring ball; this was a ton of fun. A large number of the MBA students, professors and faculty all enjoyed a really nice evening at the Overture Center here in Madison. The event included a dance performance, a lot of dancing from all of us and some great food and drinks to enjoy. The evening also included the announcing of the winners of a handful of fun student created awards. This was a great time, especially due to the great turnout of students and faculty.

Last weekend we had our second External Advisory Board meeting of the year. We started off with a reception to catch up with board members and meet some others. There were about 35 board members in attendance, representing a variety of companies, positions and experiences. All of the board members were very excited to answer questions, provide advice and discuss careers in marketing research.

After having a chance to chat, we had a panel discussion on Emerging Media and Measurements Issues. The panel consisted of several experts in their respected fields who had some great insights on the issues and future of marketing research. The panel discussion was followed by a great dinner with the EAB members, students, faculty and professors – the food was great as was the interesting conversations and stories.

The following day several students had a chance to present some of the work they have been involved with through the program to the board members. I had a chance to present a research project I worked on with fellow students during the first semester for a local company. The weekend was fantastic, it’s always really amazing to see the high level of involvement the board members has with the Nielsen Center and how supportive they are of the program and its students.

Maritz Job Description

Job Code 101047
Lawson Job Title RESEARCH MANAGER
Discipline MARKET RESEARCH
Grade Level M
Exempt Status Y
Job Title RESEARCH MANAGER
Subtitle North America
Company Maritz Research
Active Status ACTIVE

Purpose/Scope/Relationships
Basic Purpose
(1) To oversee the complete execution of research projects from design through presentation of results according to the project design plan and Maritz Research's Quality Management System so that client expectations are met or exceeded. (2) To handle projects which require intermediate research skills. (3) To develop the best quality research design plan for projects which include the most appropriate analytical approaches that yield actionable and meaningful results. (4) To mentor assigned Research Services personnel and manage/develop any direct reports. (5) To provide sales support to account managers in the design costing and development of proposals. (6) Perform all duties in accordance with North American Group, Maritz Research and Maritz Inc. policies and practices and follow marketing research industry standards published by CASRO, CMOR, AMA, MRA and ESOMAR.

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Company: Emerson Electric Company (NYSE: EMR, www.emerson.com)
Position: Corporate Marketing Senior Analyst, Market Research
Location: St. Louis, Missouri, USA
Reports to: Corporate Marketing Director, Market Research

Emerson is a $22.6B, diversified, global manufacturing and technology company headquartered in St. Louis, Missouri. Emerson, founded in 1890, is recognized for its outstanding management process and record of consistent long-term performance. Emerson is composed of 60+ divisions and more than 140,000 employees, with manufacturing and sales presence in 150 countries. Emerson’s divisions offer a wide range of products and services, which are grouped into 8 business platforms:

Emerson Process Management
Emerson Motor Technologies
Emerson Climate Technologies
Emerson Network Power
Emerson Industrial Automation
Emerson Appliance Solutions
Emerson Professional Tools
Emerson Storage Solutions

Emerson Corporate Marketing is responsible for growing Emerson’s brand equity and providing best practices for Marketing and Market Research worldwide. Corporate Marketing develops brand standards and communications, and performs global brand equity tracking among customers, investors and employees. Corporate Market Research partners with divisions to develop research plans, and then provides internal capabilities for designing, fielding, analyzing and reporting market research projects for new products & services globally.

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Function: Develop, manage, and communicate consumer insights that will drive customer and marketplace success.

Salaried Exempt
Reports to: Director Customer Marketing

Major Job Activities/Duties:

Deliver strategic insights through management analysis on market trends on a regular, and ad hoc basis including channel performance, new product assessments, pricing activities, merchandising trends, and consumer panel analysis among others.

Contribute leadership thinking and lead in-depth analysis on key strategic issues such as pricing actions, product assortment, new product introductions, and competitive activity. Provide regular updates to senior management on key issues affecting the company’s marketing mix. Be the expert resource to all departments for consumer and marketplace insights.

Participate in cross-functional teams to better understand key issues, uncover insights, and develop recommendations for action or best practice tools.

Participate in training initiatives, as required, to develop increased usage of available market data.

Directly manage suppliers on various syndicated research projects from development through implementation.

Develop, manage, and improve the organization’s system for accessing, updating, and communicating consumer insights.

Lead the development of the annual research plan and manage the syndicated research budget. Recommend to senior team plan studies, expect results, and ROI.

Manage other duties as needed or assigned.

Job Requirements: College degree required, MBA a plus. Eight-ten years marketing or market research in consumer products. Strong quantitative analysis skills required. Thorough knowledge of IRI or AC Nielsen syndicated data, Homescan panel, Spectra, and other market information resources as needed. Must have critical/ analytical/ strategic thinking skills. Ability to effectively communicate, organize, and interpret is critical to success. Ability to organize own work and set priorities; strong spreadsheet and data analysis skills required. Effective presentation and PowerPoint skills are extremely important.

Aaron Blower
Contract Recruiter
Malt-O-Meal
aaron_blower@malt-o-meal.com
(612) 822-0780

The other day all of the Nielsen students traveled to Appleton, Wisconsin to visit Kimberly Clark’s virtual reality shopping lab. Several of Kimberly Clark’s employees took us on tours of their mock stores and demonstrated how the virtual shopping works. We also discussed the innovative business applications Kimberly Clark has been able to come up with due to their virtual shopping capabilities. It was amazing how real the simulated shopping experience looked and acted. We finished the day off with lunch and a chance to discuss various marketing research topics with several of Kimberly Clark’s employees.