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March 2008

Client Manager, ACNielsen (Glenview, IL)

March 29, 2008

Title: Client Manager
Job State: IL : ILLINOIS
Job City: Glenview
Name of Company: ACNielsen
Job Function: Client Service
Job Status: Full-time

Position Description
As a Client Manager, you will be responsible for delivering contracted products and services to a Nielsen client or clients while also identifying opportunities to sell additional products and services in support of client business needs. You will contribute to overall client satisfaction, profitable revenue attainment, and a high performing team environment.

Conduct advanced scanning and consumer panel data analyses in support of client’s strategic initiatives. Access Nielsen databases to pull data, develop the presentation, and present information complete with actionable insights and recommendations for the client’s business.

Make analytical presentations to mid-sized client groups and also conduct training with new client associates regarding Nielsen products and services.

Partner with database management associates to ensure successful execution of database management functions including refreshes, restatements, data inquiries and routine/repetitive reporting.

Build and maintain ongoing relationships with Managers/Directors within the client organization.

Contribute to development of team objectives to deliver client value, and deliver results to meet or exceed objectives.

Identify additional selling opportunities within assigned area of responsibility to include other Nielsen products/services.

Make in-depth capabilities presentations to comparable level client contacts.

Job Requirements
4-6 years of experience in the Consumer Packaged Goods industry

Proficient in syndicated data analysis using Nielsen data or similar

Technical proficiencies in Microsoft Office software.

Demonstrated ability to write proposals and make presentations to small to medium sized groups

Proven problem-solving skills using deductive reasoning, understanding hierarchical relationships and identifying gaps in logic.

Experience with Nielsen software tools desired.

Contact
Please email Lan.Guo, lan.guo@nielsen for more info if anyone’s interested

Back from Spring Break

March 25, 2008

I just got back to Madison after a week in Spain with a few fellow Nielsen students. We had a great time together seeing the sites, being very obvious tourists and learning about consumers and the culture in Madrid and Barcelona. We’re now entering the home stretch of our first year in the MBA program – it’s amazing how fast time is flying by. There is certainly a lot of work to do in these last weeks of the semester though.

Just before leaving for spring break all of the Nielsen students gave individual presentations on areas of interest in Marketing Research for our Current Topics in Marketing Research course. This was a great opportunity to polish our presentation skills, learn of each other’s specific interests in the field and to review some of the latest innovations, methodologies and other relevant topics in marketing research. I presented an article on creating indicator variables to help clearly communicate the results of segmentation studies and to help determine which segments to target. Some of the other topics included cultural research challenges, advances in neuromarketing, professional respondent research and many other topics. Overall, it was a great learning experience and really interesting to cover such a large array of topics in one day.

Sr. Market Research Analyst, Bath & Body Works (Columbus, OH)

March 24, 2008

DESCRIPTION:
Bath & Body Works is undergoing a total brand makeover — from gingham check and country-inspired fragrant body care to a modern apothecary of beauty and well-being. Its tagline - Beauty for Body and Soul - speaks to the need to create a more holistic approach to beauty, one that cares for the mind and spirit together with skin and body.

The purpose of the Sr. Market Research Analyst is to be a key contributor in providing relevant and actionable customer/consumer intimacy (a.k.a.…market research) and knowledge to support merchant activities and the brand overall.

Responsible for coordination and project management of BBW
marketing research projects as assigned.

Independently coordinate, field and manage assigned market research tests by working with BBW cross-functional teams (Brand and Retail Merchants, Product Development, Marketing, Training, etc.) and outside fragrance vendors and market research suppliers.

Manage vendor data analysis, including cross-tabulations and statistical analysis. Review and edit vendor reports. As needed, write and present concise and actionable MRD executive summaries for deemed studies.

Participate in Bath & Body Works whole company marketing research projects such as customer service, segmentation, ideation, brand equity studies, etc.

Travel to focus groups for assigned businesses. Groups are conducted in the contiguous US.

Conduct in-store interviewing within Bath & Body Works’ stores.

Regularly visit BBW stores in contiguous U.S. as part of BBW Store Day program.

Attend BBW merchant meetings that relate to MRD projects as appropriate for daily responsibilities.

Gain intimate knowledge of assigned business categories.

QUALIFICATIONS:
Must have excellent project coordination and management skills.

Must have experience conducting or managing a variety of qualitative and quantitative research methods (i.e., focus groups, telephone, online, concept and product testing, etc.)

Must have strong and varied data analysis experience including having worked with open ended coding, statistical analyses and working with large data sets—must be able to develop analytic plans and manage vendors providing analytics

Must be able to quickly translate data into concise and insightful executive summaries and presentations

Must be able to work independently in a dynamic, fast-paced environment.

Outstanding interpersonal skills are a must.

Strong written and verbal skills are a must.

Minimum 3-5 years of experience working in the marketing research field. Corporate research experience and/or supplier experience is highly desirable.

Highly skilled PC Microsoft Office software experience desired especially Excel and PowerPoint.

Strong skills working with and negotiating cost with outside vendors is highly desired.

Must have undergraduate degree. Degree in marketing, business or marketing research is preferred.

Retail or “high paced” work environment experience is highly desired.

Must be willing to regularly travel up to 2-4 days per month

CONTACTS:
To be considered for this position and to view all career opportunities at Limited Brands, please visit our career web site at http://www.limitedbrands.jobs


Lead Research Analyst, Philip Morris

Lead Research Analyst, Philip Morris
Duties:

Providing actionable insights on key business drivers and market dynamics based on primary and secondary data sources

Analyzing information and developing business strategies with internal client groups to help build the business

Designing, executing and interpreting quantitative and/or qualitative analyses on strategic business issues

Assisting in identifying strategic business opportunities

Presenting results of analysis to management level audiences in Marketing and Sales

Qualifications:

An MBA, PhD or other advanced degree in Market Research, Economics, Marketing, or Finance with a background in mathematics and/or statistics and two to four years of relevant work experience

Strong statistical and data analytic skills (cross tabulation, significance testing, and statistical software)

Well developed project and vendor management skills

Excellent oral and written communication skills as well as the ability to work in a team environment

Compensation:

$100,000 - $110,000 Base Salary
6% Target Bonus
15% Profit Sharing

Contact:

Kevin Keating
(203) 929-4222
Keatingco@optonline.net

Simulations, Cases and Socializing

March 1, 2008

A lot went on these last couple of days. We had a quiz on queuing in our operations course, which led into a class wide simulation competition. Each of the teams is in charge of managing an online factory and has the ability to add equipment and make other changes to the process. The simulation runs continuously for a full week, where each hour represents a day in simulation time. The goal is to finish the simulation with the most cash. I’m definitely finding myself updating the standings a little too frequently – I’ll probably take a break from writing this to check out how my team’s factory is holding up. It’s certainly an interesting project and the healthy competition has made it real fun.

In our Current Topics in Marketing Research course, we have spent the last few weeks preparing presentations for our Microsoft Case Competition. All of the Nielsen students were in teams of four and we were all given a current, real business issue that Microsoft is working on. We were in charge of providing a business strategy, supporting marketing strategy and a success measurement plan. These past two days we presented our plans to Microsoft with the winners receiving dinner and Microsoft software. The project was a great experience and it was very beneficial to be put in a live business situation and be able to present in a realistic business scenario.

The presentations were on Thursday and Friday, our team went on Thursday, which fit into the basketball schedule very nicely. That evening, with the presentation wrapped up, I was able to go and enjoy Wisconsin’s big win over Michigan State. That game was the loudest one I’ve been at so far and was a lot of fun.

After a week of presentations and clicking update way too often on our operations simulation, the business school had a social event last night with the medical school. We got together for food, drinks and a chance to meet other graduate students. It was a great time getting out and getting to know graduate students outside of Grainger. Both schools enjoyed the event and we all look forward to doing more social events together in the near future.