Recruiting Manager: Katie Ramsoy
Sourcing Manager: Nina Kshatriya
Requisition: 0717030 – Manager, Market Research
Internal & External Posting

Job Description

VISTAKON®, a division of Johnson & Johnson Vision Care, Inc. manufactures ACUVUE® brand contact lenses—the world’s first soft disposable contact lens. Headquartered in Jacksonville, Florida, VISTAKON®, a division of Johnson & Johnson Vision Care, is a worldwide company with operations in the United States, Japan, Latin America, Asia-Pacific and Europe/Middle East/Africa regions. Research, innovation and new-product development are the focus of our organization. Since we introduced soft disposable contact lenses in 1988, no other manufacturer has matched the aggressive expansion of our wide-ranging ACUVUE® family of products. Our associates around the world are committed to expanding the ACUVUE® brand, and fortifying our position as the worldwide leader in the contact lens industry.

The Manager, Marketing Research will support all North American brand teams; Closely collaborate with the brand team and lead the process to identify the strategic business issues for the brand; complete Knowledge Inventory to identify learning gaps; develop Brand Learning Plans to prioritize issues and plans long term; Manage custom and syndicated marketing research projects through the supervision of assigned staff and/or external suppliers. Develop and use appropriate research to evaluate market conditions, customer and consumer dynamics, competition, market segmentation, brand equity, marketing programs, advertising/communication; Compile and analyze data on past sales and trends, incorporating survey results and anecdotal input from sales/marketing to provide market conditions and forecasts; Assess performance vs. business objectives (unit/dollar volume, market share, pricing, marketing/sales programs, advertising and promotional spending); Develop leading data indicators of future business performance; Keep informed about developments in the market as they impact on and apply to the organization's future business plans; Prepare and give presentations to management as related to market planning and analysis, brand MR updates and changing business environment.

Qualifications
A minimum of a Bachelors degree is required. A Masters level degree is preferred. A minimum of 5 years Marketing Research experience is required. CPG experience is highly desirable. Healthcare experience is also desirable.
Must possess the ability to interpret and integrate research data, draw conclusions/implications and translate into business decision recommendations. Must have experience running high-end statistical software. Experience with SPSS and SAS are required. Must have experience working with Secondary data and running analytics on it to develop leading indicators about the health of the business. Strong project management skills required. Strong analytic skills are also required: Use of statistical, multivariate and modeling analyses, in-depth knowledge of research techniques used to assess concept/product/program, identify targets, evaluate advertising, and monitor brands' business are all required. Extensive knowledge of MS Office applications is required. Demonstrated success in leadership competencies, creative problem solving and team partnership skills are all required. Must have excellent interpersonal, verbal and written presentation skills required. Must possess the ability to interact with a variety of suppliers and customers (marketing, sales, finance, information management). This position requires up to 20% travel domestically.

Salary range is $84K - $120K.

If you want to explore the many small-company environments behind the big-company impact of the Johnson & Johnson Family of Companies, bid on this position today!

Nina Kshatriya
Sr. Consultant, Talent Identification
Business Team
(732) 524-6186 (Office)
nkshari@corus.jnj.com

www.jnj.com/careers

Position:
Director, Brand Research – Victoria’s Secret

Description:
Sexy. Glamorous. Innovative. Victoria's Secret is the leading specialty retailer of lingerie and beauty products, dominating its world with modern, fashion-inspired collections, prestige fragrances and cosmetics, celebrated supermodels and world-famous runway shows. Victoria's Secret lingerie and beauty stores, the catalogue and www.VictoriasSecret.com allow customers to shop the brand anywhere, any time, from any place.

Headquartered in Columbus, Ohio, Victoria's Secret Lingerie operates more than 1,000 stores across the country.

The role of the Director, Brand Research is to partner to develop a consumer-centric culture at VSS, ensuring that customer insights become a regular, valued and natural input to strategy development and everyday decision making across functional areas. Ensure the voice of the customer is clearly, accurately and consistently represented across all functions and necessary levels. Responsibilities include:

Institute and manage cross functional dissemination of customer, brand and competitive insights

Assimilate product, customer, market and competitor inputs to provide holistic points of view on strategic opportunities for growth.

Continue reading "Director, Brand Research, Victoria’s Secret (Columbus, Ohio)" »

In addition to all the typical work going on this past week, we had some great events as well. This past Wednesday night all the specializations had a chance to present to the MBA class exactly what their centers/professions do. Some of the highlights included the Arts Administration students showcasing their talents; the ASAP program showing a very professional looking, but hilarious video; and of course the Nielsen students letting everyone know just how important Marketing Research is in developing the best business strategies. The evening was a great way to bond with the students and faculty and it was a lot of fun to see how creative and funny everyone was. The event ended with a reception, where the winner of best presentation (based on student scoring and center attendance) was announced; the winning center was awarded a dinner at the Dean’s home.

On Saturday, a group of MBA students and faculty took part in the Polar Plunge – an event aimed at raising money for the Special Olympics. I didn’t jump into the freezing cold lake, but had a great time staying warm and supporting my classmates and the cause. I certainly had a good laugh watching some of the students representing the MBA class jump in the lake while dressed in business suits.

Today in our Quantitative Models in Marketing course we had a guest speaker, Rob Holland, the Senior Vice President for the Nielsen Company Innovation Delivery Group. We had a really informative and interesting discussion on Nielsen data, solving client issues, trends and innovation in research and other relevant topics.

Now it’s back to putting together presentations and getting ready for my first Economics midterm. Tomorrow my team in Advanced Topics in Marketing Research will present the first stages of our development of a measurement scale.

Marketing Research Consultant-0800002930

Job Description
Provides general direction to and review of assigned market research staff or a function of information management. Responsible for multiple or large long-term studies to determine potential market for products/services. May be involved in the complexities of day-to-day operational problems. May be involved in the building of sophisticated infrastructure for database mining applications. Ensures that overall budget schedules and performance standards are realistically set and attained. May manage vendor relationships to measure effectiveness of strategies and/or programs. Works with senior line managers to develop marketing research and marketing consulting engagements including assisting line, product and operational teams on the implementation of recommendations suggested by the research.

The position oversees the development and application of advanced conceptual research on the drivers of the customer experience. The Consultant will work with the Customer Experience Team to develop a research agenda to deepen our knowledge of customers’ and prospects’ beliefs, expectations and values related to financial services and banking. The Consultant will oversee the selection of appropriate suppliers (partnering with Value Chain Management), direct the creation of the survey research methodology and provide supervision for the execution of the research projects. The Consultant will craft an analysis, including higher level insights and recommendations based on the results of the specific research project, previous research and other primary and secondary research sources. Working with partners in the Customer Experience Team, Marketing and other line and support teams; the Consultant with facilitate a planning process to translate the research findings and recommendations into tactical, actionable and sustainable activities to be executed through the appropriate processes.

The Consultant will have excellent personal communications and rapport building skills. This individual should demonstrate knowledge of retail financial services and prove the ability to directly link research initiatives and findings to current business strategies. The Consultant will demonstrate the ability to link economic trends and competitor moves to their recommendations and insights.

Continue reading "Marketing Research Consultant, Bank of America (Charlotte, NC)" »

Marketing Research Team Lead-0800002924

Job Description
Provides general direction to and review of assigned market research staff or a function of information management. Responsible for multiple or large long-term studies to determine potential market for products/services. May be involved in the complexities of day-to-day operational problems. May be involved in the building of sophisticated infrastructure for database mining applications. Ensures that overall budget schedules and performance standards are realistically set and attained. May manage vendor relationships to measure effectiveness of strategies and/or programs. Works with senior line managers to develop marketing research and marketing consulting engagements including assisting line, product and operational teams on the implementation of recommendations suggested by the research.

As the Marketing Research Team Lead manages a team of senior marketing research analysts responsible for the ongoing execution and evolution of our Customer Experience measurement process. This team produces the Consumer Barometer, the Banking Center Satisfaction Study, the Consumer Real Estate Satisfaction Studies and numerous other studies that track and support the enhancement of our customers' experiences with Bank of America.

The Team Lead is responsible for partnering with other senior members of the Client Experience Marketing Research team and business partners to create new and innovative approaches to understand customer expectations and performance levels. The Team Lead will work directly with business partners to develop effective research tools and disciples as well as support the development of action plans to apply the finding of the research.

Continue reading "Marketing Research Team Lead, Bank of America (Charlotte, NC)" »

Job Title: Director, Quantitative Projects (Phone & Field)

Reports To: Company Owner

Supervises: Project Managers
Client Assistants
Phone Room Staff
Field Staff
Others as Directed

Experience Required: At least 5 years experience managing quantitative projects with client contact. Excellent command of language, both written and spoken. Can type at least 20 words a minute.

Duties and Responsibilities:

Negotiate Projects with Clients: converse with prospective clients via voice or email to determine client’s needs for specific projects. Collaborate with company owner to set pricing and terms and conditions for submission to client. Ensure that client is aware of likely snags, such as poorly chosen start times or the possibility that client customers may complain about being called. In short, manage client’s expectations. Act as main liaison with client for life of project.

Supervise Fielding of Projects: Carefully and completely read all materials from clients concerning projects and make sure that the project manager has a full understanding of the client’s needs. Review report forms and spreadsheets prior to initial use and before reports are sent to clients each day. Specifically ensure that spreadsheets do not contain entries that would disqualify specific completes. Compel project managers to create documentation as needed, and require them to create orderly and systematic files for each project. Ensure steady and effective progress on projects so that client can expect that work will be completed with time to make corrections or adjustments. Ensure that accurate reports are provided to clients on a timely basis. Conduct a mid-morning meeting with project managers to discuss project status. Conduct an afternoon meeting to approve of staffing for the evening’s work. Act to identify problem areas, such as trouble with lists provided by clients or exceptionally low incidence rates, as early as possible, and report them first to the owner and then and to the client.

Training and Supervising Staff: Ensure that project managers, client assistants, phone room staff, and field staff are trained in the specifics of individual projects and in the general procedures and skills that are required in a data collection company. Frequently monitor staff members’ performance and make any needed suggestions and corrections. Ensure that staff members adhere to Flagship Standards as defined by owner. Report all staff problem areas to owner.

Direct the Hiring and Utilization of Interviewers and Field: Director has complete authority and responsibility for ensuring that interviewers are sought in sufficient numbers to meet projected work-loads, and, that interviewers are not retained if they do not meet production standards as set by Director and Owner. Collaborate with owner to set production standards.

Prepare Draft Invoices: Require input from project managers so that invoices can be presented to the company owner within two business days of the completion of a project.

Keep Owner Informed: Provide frequent in-depth briefings to the owner regarding the workings of the company. Ensure that owner is aware of all conflicts with clients. Report any observed degradations of the facility for discussion and correction.

Master Software Skills: Maintain proficiency in Excel, Word, CATI (Administration Application), and other software as required.

Other Duties: Fulfill other duties as required by the nature of the position.

Continue reading "Director, Quantitative Projects (Phone & Field), Flagship Research (San Diego, CA)" »

Company Overview:
Marketing Roundtables, Inc., a highly specialized qualitative research company, has an opening for a Senior Research Manager. Marketing Roundtables was founded in 1989 in the Twin Cities area, and since that time has become a pioneer in in-store qualitative research. They have developed a unique AisleLife methodology, leading to superior learning and a successful track record. The company is founded on a passion for learning and building rapport with respondents, enabling them to be themselves resulting in deep and honest contributions to our study goals.

Position Overview:
As a Senior Research Manager, you would assume principal status at Marketing Roundtables, Inc. and play an integral part in helping clients gain insight and improve business results through consumer research. In addition, you would contribute to the strategic direction and day-to-day business operations of this small company. You would work closely with the president of the company to improve internal processes, grow operational reach, and grow the portfolio of business.

This position is designed to be less than full-time initially, but become full-time in 6 months.

Responsibilities include:
Be the lead interviewer while in the field
Administer the overall project from beginning to end
Maintain client relationships through day-to-day contact.
Contribute to/write summary report of findings
Assist in and/or lead client meetings and presentations
Help develop formalized procedures and materials
Aid in business development

A qualified candidate must:
Find joy in talking with many different people, either respondents or clients
Have a working knowledge of the qualitative research process from design to presentation
Have a college degree, MBA preferred, and at least 7 years business experience
Experience in CPG industry in a marketing or research role strongly preferred
Experience working in a highly collaborative environment
Skilled in actively maintaining client relationships
Excellent listening and communications skills
Strong attention to detail
Strong entrepreneurial spirit
Demonstrable proficiency in MS Word, PowerPoint, and Outlook.

Send resume and cover letter to Jim Cahill:
jcahill@marketingroundtables.com

The Winter 2007 edition of the A.C. Nielsen Center's newsletter, Focal Point, is now online!
Read all of the stories at http://www.bus.wisc.edu/nielsencenter/newsletter/fall2007/

The spring semester has gotten under way after a long and relaxing winter break. Many fellow students participated in international trips over the break – it’s been fun seeing all of the pictures and hearing all the great stories about China and India. It also got me excited for the international trip I’ll be taking with other Nielsen Center students this spring break to Spain…I look forward to telling you about the trip.

This semester I’m looking forward to a mix of core curriculum and marketing research courses. Core courses cover organizational behavior and strategy, operations, managerial economics and ethical leadership. The marketing research students will also be taking advanced topics in marketing research, current topics in marketing research and quantitative models. For our current topics course we have a great opportunity to work with Microsoft this semester; in teams we will be making a strategic evaluation and decision given the situation and data they have provided.

This past weekend I participated in a Case Competition here in Madison sponsored by our Graduate Marketing Network. Six teams of four were in the competition judged by several seasoned marketing professionals from Kraft, Abbott/Guidant Vascular, W.W. Grainger and GE Healthcare. The teams were given a case and had less then 48 hours to analyze the situation, determine the problems and recommend a solution; we then presented our findings to the judges. I enjoyed the competition and it was a really practical learning experience – solving problems when you don’t have all the information you wish you had. After the competition, prizes were handed out and we had a chance to get some really beneficial feedback from the judges. Also, after staying awake all night preparing our cases, some good food and a drink with the judges, participants and organizers didn’t hurt either.