Title: Senior Research Analyst-Consumer Research

Location: 9 West 57th Street, New York, NY

Submit Resumes To: http://tbe.taleo.net/NA1/ats/careers/requisition.jsp?org=CHANEL&cws=1&rid=53

Description:
Chanel, Inc., a leader in the luxury goods industry, has an exciting opportunity for a Senior Research Analyst-Consumer Research to join our Marketing Services department. The Senior Research Analyst will aid in providing consumer insight and support to the organization through analysis, research and communication. Specifically, responsibilities include coordinating with marketing and research vendors to conduct research (both quantitative and qualitative) and assist with design, development, implementation, analysis and reporting of research to marketing teams. You will also assist in the collection, development and communication of luxury market/consumer and trend reports with responsibility for synthesizing/distilling insights from multiple sources. In addition, you will assist in providing analytical support to improve business efforts and decision-making and infuse your knowledge/insight in the development of innovative business strategies for the Fragrance & Beaute and Fashion businesses.

Requirements:
Qualified candidates must possess a Bachelor's degree, preferably in Marketing, Market Research, Statistics, Math or Social Sciences with a minimum of 3 years relevant consumer research and analytical experience. Experience must include quantitative research such as concept tests, product tests, brand tracking and segmentation, as well as various types of qualitative research. Must also have strong analytical skills with the ability to conceptualize and think strategically, excellent communication/presentation skills and be a team player with the ability to interact with individuals at all levels of the organization. Must also be task-oriented with the ability to work under pressure to meet deadlines and the flexibility to work on multiple projects simultaneously. Extensive experience with Microsoft Office and query tools required.

Deborah Melnick, SPHR
732-980-2293 (Tel)
732-980-2058 (Fax)
deborah.melnick@chanelusa.com

Maritz Inc. is the largest source of integrated performance improvement, travel and market research services globally. Maritz provides market and customer research, communications, learning solutions, incentive initiatives, meetings and event management, rewards and recognition, travel management services, and customer loyalty programs to large companies worldwide.

Maritz® Research offers sector-specific research solutions that examine three critical integrated dynamics that are essential to a brand's success: customer choice, customer experience, and customer loyalty. As an industry leader in custom market research, we understand that all research objectives and circumstances are unique. We will tailor each clients' research process to supply the critical information needed to make their marketing efforts more successful. When all is said and done, our clients trust our customer satisfaction and loyalty market research experts to deliver insightful.
We have opportunities in our St. Louis and Chicago offices for the following positions.

Project Director (Sr.)
2 plus years of Marketing Research experience
Proven ability to manage projects and lead teams
Strong communication and organization skills a must
Bachelor's degree required, MBA or MMR degree a plus

Maritz Research is a people-oriented company, personified by passion, precision, and performance. You'll work in an energized environment stimulated by a sense of purpose and empowerment. To be considered for these opportunities, please send your resume to Michelle Kovarik, kovarimc@maritz.com with a reference code of WISC. Visit us at www.maritzresearch.com. EOE

Michelle Kovarik
HR Manager
Maritz, Inc.
www.maritz.com
(636) 827-4189
michelle.kovarik@maritz.com

Maritz Inc. is the largest source of integrated performance improvement, travel and market research services globally. Maritz provides market and customer research, communications, learning solutions, incentive initiatives, meetings and event management, rewards and recognition, travel management services, and customer loyalty programs to large companies worldwide.

Maritz® Research offers sector-specific research solutions that examine three critical integrated dynamics that are essential to a brand's success: customer choice, customer experience, and customer loyalty. As an industry leader in custom market research, we understand that all research objectives and circumstances are unique. We will tailor each clients' research process to supply the critical information needed to make their marketing efforts more successful. When all is said and done, our clients trust our customer satisfaction and loyalty market research experts to deliver insightful.
We have opportunities in our St. Louis and Chicago offices for the following positions.

Research Manager (Sr.)
MMR or MBA or equivalent experience
5 or more years of Marketing Research experience
Above average competency in research design and analytical skills
Ability to communicate effectively with the field, project teams and client

Maritz Research is a people-oriented company, personified by passion, precision, and performance. You'll work in an energized environment stimulated by a sense of purpose and empowerment. To be considered for these opportunities, please send your resume to Michelle Kovarik, kovarimc@maritz.com with a reference code of WISC. Visit us at www.maritzresearch.com. EOE

Position Overview
The Director of Advanced Analytics is an experienced quantitative primary market research professional with the experience of application of discrete choice modeling within the primary market research.
The Director of Advanced Analytics will support client service teams by providing technical analytic expertise in support of primary market research studies commissioned by our pharmaceutical and biotechnology clients.

Key Responsibilities
Serve as a resource on advanced analytic solutions to internal (client services) as well as external clients

Support client service staff in business development activities

Keep abreast of developments in methodology

Responsible for analytic component of research design in proposals

Develop appropriate experimental designs for choice/conjoint modeling, estimate and report results from such models

Provide interpretation of results from advanced/multivariate analytics

Presentation of results to external clients

Oversee work of junior Advanced Analytics staff

Mentor and train junior staff

Experience/Position Requirements
Experience & Knowledge
Advanced degree in Marketing Science/Marketing Research, Economics or Statistics

5-7 years vendor experience within an Advanced Analytics group OR 5-7 years client side experience within an equivalent group (Management Science, Data Modeling etc.)

Experience with the application of discrete choice modeling within primary market research

Skills/Attributes
Advanced to Expert level abilities in either SAS or SPSS

Experience with one or more of the following programs is a plus (but not essential): Latent Gold, Amos, Gauss, Hierarchical Bayes module of Sawtooth Software

Familiarity with recent developments in experimental design methods for choice modeling is desirable

Ability to translate clients' business issues into market research solutions

Compensation is $100,000 and up based on experience

Bob Whren
HW HealthFinders, Inc.
866-900-3463
904-321-2448
Fax 904-321-5644
bwhren@hwhealthfinders.com
www.hwhealthfinders.com

Senior Research Analyst, 'Consumer Products Company' (Richmond, VA)

A leading manufacturer and marketer of consumer products, seeks a highly qualified Senior Research Analyst for their Market Information and Consumer Research department in Richmond, Virginia.

This position requires an advanced degree (Masters+) in a relevant field such as Market/Consumer Research, Psychology or Statistics (an MBA+ relevant undergraduate degree will also be considered) along with consumer research training and experience on quantitative survey design including a minimum of 3 years focused on custom (primary) research. A demonstrated ability to identify patterns, trends, insights and business implications from consumer research data as well as a strong quantitative analysis and statistical background and a deep understanding of multivariate statistics, modeling, and marketing science or data mining are also required for this position.
Specific duties include but are not limited to:

Conducting consumer research projects with an emphasis on research methodologies that are new to PM USA;

Developing infrastructure for these new capabilities;

Coordinating multiple consumer research projects - primarily but not exclusively using quantitative techniques - with minimal direction from management;

Working with other internal partners within Market Information and Consumer Research to deploy new techniques to understand consumers;

Leading initiatives to scan the research marketplace and bring new forms of quantitative and qualitative consumer research to the company including: choice based/conjoint, adaptive surveys, on line diaries, and on line brainstorming;

Managing multiple vendors, contracts, project deadlines, and budget tracking;

Reporting and communicating effective research findings to a wide range of audiences; and

Building capability for meta-analytics in order to identify patterns, trends, and insights across multiple consumer research sources.

In addition to the opportunity to apply your skills toward key business objectives, we offer an excellent compensation package including a competitive base salary, incentive compensation, relocation, comprehensive health/vision/dental insurance and participation in our deferred profit sharing program.

For immediate consideration, please send your resume to: tekconnect@comcast.net or call (804) 366-2730 for additional information/questions. Thanks! Karen Benson, Owner; TekConnect, LLC.

A leading manufacturer and marketer of consumer products, seeks a highly qualified Senior Research Analyst for their Market Information and Consumer Research department in Richmond, Virginia.

This position requires an advanced degree (Masters+) in a relevant field such as Market/Consumer Research, Psychology or Statistics (an MBA+ relevant undergraduate degree will also be considered) along with consumer research training and experience on quantitative study design including a minimum of 3 years focused on custom (primary) research. A demonstrated ability to identify patterns, trends, insights and business implications from consumer research data, strong qualitative and quantitative analytical abilities, as well as good writing and presentation skills are required for this position. A strong statistical background and experience in consumer packaged goods (CPG) are preferred.
Specific duties include but are not limited to:

Conducting consumer research projects spanning all phases of the product life cycle;

Coordinating multiple consumer research projects - qualitative and quantitative- with minimal direction from management;

Working with other internal partners within Market Information and Consumer Research to continue to refine and improve upon techniques to understand consumers;

Managing multiple vendors, contracts, project deadlines, and budget tracking;

Reporting and communicating effective research findings to a wide range of audiences.

In addition to the opportunity to apply your skills toward key business objectives, we offer an excellent compensation package including a competitive base salary, incentive compensation, relocation, comprehensive health/vision/dental insurance and participation in our deferred profit sharing program.

For immediate consideration, please send your resume to: tekconnect@comcast.net or call (804) 366-2730 for additional information/questions. Thanks! Karen Benson, Owner; TekConnect, LLC.

A leading manufacturer and marketer of consumer products, seeks a highly qualified Principal Research Analyst for their Market Information and Consumer Research department in Richmond, Virginia to oversee consumer research projects and trend analyses.

MBA, PhD or other advanced degree in Market Research with an expertise in retail sampling and data collection methodologies, Economics, or Mathematics is preferred for this position along with a background in statistics and 4 years relevant work experience. Strong statistical, data analytic skills, and well developed project/vendor management skills are necessary for this position. In addition, the candidate should possess excellent oral and written communication skills and be able to work in a team environment.
Specific duties include but are not limited to:

Providing expertise in retail sampling and data collection methodologies;

Providing actionable insights on key business drivers and market; dynamics based on primary and secondary data sources;

Managing multiple vendors, contracts, project deadlines, and budgets; and

Presenting results of analysis to management level audiences.

In addition to the opportunity to apply your skills toward key business objectives, we offer an excellent compensation package including a competitive base salary, incentive compensation, relocation, comprehensive health/vision/dental insurance and participation in our deferred profit sharing program.

For immediate consideration, please send your resume to: tekconnect@comcast.net or call (804) 366-2730 for additional information/questions. Thanks! Karen Benson, Owner; TekConnect, LLC.

A leading manufacturer and marketer of consumer products, seeks a highly qualified Principal Research Analyst for their Market Information and Consumer Research department in Richmond, Virginia to oversee consumer research projects and trend analyses with emphasis on understanding the impact of societal and cultural trends on business strategy.

An advanced degree (Masters+) in a relevant field such as Market/Consumer Research, Psychology, Sociology, or Anthropology is preferred for this position. An MBA+ relevant undergraduate degree will also be strongly considered. In addition this position requires consumer research training and experience in both qualitative and quantitative research. A minimum of 5 years focused on custom (primary) research along with the demonstrated ability to identify patterns, trends, insights and business implications from diverse data sources is preferred. Outstanding presentation skills and creativity are a must as well as good statistical and data analytic skills.
Specific duties include but are not limited to:

Developing a framework for long term tracking of societal and cultural trends most relevant to the company's mission goals;

Conceiving and managing multiple trend based consumer research projects to support functional and/or company goals;

Coordinating and effectively using a wide range of resources ( primary and secondary research, plus publicly available trend information) to identify patterns, trends, and implications for the business;

Managing multiple vendors, contracts, project deadlines, and budgets;

Making recommendations on choice of vendors and tracking vendor performance;

Collaborating with other organizational functions to develop new infrastructure for trend scanning and brainstorming; and

Presenting research findings in a compelling fashion so as to create the conditions for idea generation and insights.

In addition to the opportunity to apply your skills toward key business objectives, we offer an excellent compensation package including a competitive base salary, incentive compensation, relocation, comprehensive health/vision/dental insurance and participation in our deferred profit sharing program.

For immediate consideration, please send your resume to: tekconnect@comcast.net or call (804) 366-2730. Thanks! Karen Benson, Owner; TekConnect, LLC.

A leading manufacturer and marketer of consumer products, seeks a highly qualified Research Analyst for our Consumer Research department in Richmond, Virginia. This position serves as an internal consultant to key client groups with a primary focus on the company's marketing organization.

An MBA or master's degree is preferred or the equivalent skills through demonstrated work experience.

1 -2 years marketing/consumer Research experience STRONGLY Preferred in a consumer package goods industry environment!

Excellent leadership skills are required to lead cross-functional teams as well as effective problem solving and analytical skills, strong written and verbal communication skills along with careful attention to detail.
Experience with custom consumer research methodologies is critical. In addition, excellent proficiency with Microsoft Office applications, especially Excel and PowerPoint, is required for this position.
Specific duties include but are not limited to:

Consulting with internal clients and colleagues to understand consumer knowledge needs and developing research plans to meet these needs.

Developing, monitoring and analyzing test market studies to evaluate in-market performance of new brands and promotional initiatives;

Providing timely responses to a broad range of questions related to consumer attitudes and behavior from key client groups, including Marketing, Legal and senior management

Identifying business issues/opportunities and suggesting research to gather insights on them; and

Developing and managing custom consumer research projects and working closely with internal clients and supplier resources to produce insightful analysis and presentation of findings.

For immediate consideration, please send your resume to:
Tekconnect@comcast.net or call (804)366-2730 for more information. Thanks! Karen Benson, Owner; TekConnect, LLC.

Brown-Forman Corporation is an independent, publicly-traded producer and marketer of premium spirits, wines, and other adult beverages, including Jack Daniel's Tennessee Whisky, Finlandia Vodka, Southern Comfort, Fetzer Vineyard California Wines, Korbel California Champagnes, Sonoma-Cutrer Estate Bottled Wines, Tuaca, and Bolla Italian Wines. For more information about Brown-Forman and our brands, please visit our website at www.brown-forman.com

About Consumer Insights at Brown-Forman

Very few opportunities arise where one has the ability to focus on deepening consumer insights and strengthening consumer connections with brands such as Jack Daniels, Finlandia and Southern Comfort. Brown-Forman is committed to attracting the "best and the Brightest" in the consumer goods industry who have a deep marketing curiosity, and a fascination with why consumers do what they do and how to anticipate and influence what they will do next. In Consumer Insights you have the opportunity to be the interpreter of the "voice of the consumer" worldwide bringing forth valuable insights, working side by side with Brand Teams turning insights into actionable results.

TO APPLY: Please visit us at http://www.brown-forman.com/bfjobs/index.htm
Please look for " Manager CIG - New Brand Development" or for the requisition # "BR" in the keyword search field.

Position Title: Manager CIG - New Brand Development
Position Location: Louisville, KY

Job Description:

Scope:
The Consumer Insights Manager for New Brands Development is responsible for leading and communicating the research for all new brands projects through the entire stage gate process, from ideation and opportunity assessment to commercialization and post-launch. This person works with the Director of Development to create new wine and spirits concepts and assess white space opportunities through the use of macro trend identification and consumer research. Initiates and evaluates research of concepts, packaging, product, pricing, positioning, and advertising for multiple brands in the development phase. Responsible for sales analyses, creative strategy, in-market executions, and consumer insights for multiple brands in the commercialization phase. Supervises a senior analyst and works with R&D, Field Marketing, Packaging, and the New Brands brand team.

Basic Function:
Serves as the voice of the consumer throughout the development and commercialization of a new brand. Utilizes primary and secondary research to provide insights and maximize the success of new product initiatives. Bridge the development and commercialization phases of the stage gate process in order to maintain a consistent brand vision.

Responsibilities:
New Product Development: Use data sources, consumer trend services, and other organizational resources to create and assess new product opportunities. Work with research suppliers to determine the most effective way to gauge consumer reactions to new ideas. Manage qualitative and quantitative research for testing concepts, products, packaging, and naming. Effectively communicate results and make recommendations to the brand team.

New Product Commercialization: Aid in the creation of marketing plans and test market selection for new products. Monitor and measure successes and failures of new products. Identify challenges for products in market and propose solutions. Manage qualitative and quantitative research of advertising and other marketing elements and communicate results and recommendations.

Best practices and special projects: Determine industry best practices for introducing and sustaining new wine and spirits products. Research and communicate performance of competitive products. Explore new research suppliers and methodologies that may add value to the new brand development process.

Managerial responsibilities: Work with Sr. Analyst to create and execute an annual development plan.

Must Experience:
Bachelor's degree with 6-8 years Market research, consumer insights, or brand marketing experience in a consumer package goods environment. Familiarity with the innovation process and the new product stage gate development process. Experience with innovation or new product development. Experience managing others and working in cross-functional teams is important.

Preferred Experience:
Alcohol beverage industry experience and graduate degree in business administration, market research, or marketing preferred but not required.

Skills:
Ability to manage several projects at once while honoring a budget and a timeline. Necessary to organize, prioritize, and thrive in an environment that requires flexibility and adaptability. Generate and process quantitative and qualitative information from disparate sources and produce an actionable, insightful recommendation. Understand both the consumer case and the business case for an initiative and be able to reconcile the two. Able to understand long term strategic vision as well as immediate tactical execution. Comfortable speaking up, asking questions, and reaching out to other functional areas to achieve a goal. At ease interacting with various levels of management in the organization and with research suppliers and creative agencies.

Market Research Director (Mid-West Region)

Key Responsibilities:
Provide senior level consultation on Market Research projects, as necessary across professional services teams within marketRx. Provide adhoc assistance on all project related queries across professional services teams.

Develop strong customer relationships and relentlessly focus on meeting their evolving needs. Constantly seek to understand their most critical issues and develop creative approaches to providing them market insights into these issues.

Work with current and prospective client companies to define project needs, present proposals, negotiate contracts, and act as an account liaison to maintain ongoing good client communications and relations in conjunction with marketRx client/project teams.

Foster seamless internal communication and strong collaboration with all internal teams (e.g., market research, product management, other professional services teams, IT, etc.), and present a unified, highly customer-focused face to the client. Provide client inputs to the IT team to constantly work towards improvising features on our existing products.

Lead the growth of marketRx Market Research business through active business development activities, focusing on expanding the depth of business with existing customers and expanding our business to new customers.

Manage, recruit, develop, and retain an exceptionally talented professional services team (team size differs based on level of responsibility and business).

Provide thought leadership and innovation. Maintain knowledge of the pharmaceutical and sales & marketing informatics industries by maintaining relationships with peers in the sector and participating in external meetings and conferences.

Strengthen and build marketRx's intellectual property position by monitoring the market for competitors as they relate to marketRx's current and future product and services.

Qualifications:
The ideal candidate would have 8 to 10+ years market research experience in the business consulting industry or as a service provider. Experience in quantitative pharmaceutical market research is preferred.

Strong relationship building experience coupled with project delivery experience in the pharmaceutical space.

Demonstrated expertise in all aspects of marketing research, including:
Study and survey design
Quantitative research methodologies (qualitative a plus but not required)
A working knowledge of advanced statistical and multivariate techniques (the ability to perform them is a plus, but not required)

BS/MS/MBA or Ph.D or higher education in one of the following disciplines:
Market Research/Survey Methodology
Economics
Quantitative Methods
Business Administration

Candidates can email resumes to mrjobs@marketrx.com.

Novella Williams
Assistant Manager - Human Resources
marketRx Inc.
1200, Route 22 East
Bridgewater NJ 08807
Tel: 908 541 0045 extn 1478
Direct Line: 908 547 1478
Fax: 908 349 3088
mail:nwilliams@marketrx.com

Senior Vice President - Global Consumer Insights and Business Strategy

Multi Billion dollar global consumer products company based in Greater Los Angeles
Fashion/trend driven company.

Responsibilities
Lead the Global Consumer and Business Strategy group.

Objectives of the group are to provide:
Strategic global marketing and product insight for the company brands.
Global consumer insights and evaluations on all touch points to the consumer including positioning, advertising, entertainment, media, and web.
Shopper insights and experiences on the major retailers for major purchase occasions to develop a retailing strategy.
A continuous global pulse and monitor on consumer/market trends and emerging lifestyles and innovations and implications on marketing, brand and product strategies.
Point of sales analytics, which provided a continuous barometer on sales performance, forecast and quota potential, test market implications, pricing strategy.

Fatina Johnston
Partner/ Executive Recruiter
De Forest Search Partners
Office: 562.343.5599
fatina@deforestsearch.com
www.deforestsearch.com

My client, a cutting edge focus group facility and qualitative research company, is looking for an experienced Project Manager to join their dynamic team at their offices in the West Loop Neighborhood of Chicago, IL where "walls and doors are few; laughter and excited idea-chatter are common." The company is young, bustling and ever-growing with huge opportunities for growth and success for the right candidate.

The project manager is responsible for managing client studies from start to completion. This includes: creating bids, writing screening questionnaires, briefing recruiters on screener, managing recruits, gathering client needs, working with internal team to carryout project details and putting together client invoices

Requirements:
MUST have 1-3 years of project management experience working for a focus group facility or qualitative marketing research company
Bachelor's degree/equivalent or more

Duties:
Manage research projects from RFP through data collection:
Bidding and cost negotiation.
Providing vendor recommendations based on knowledge of study requirements and internal quality metrics.
Ordering sample.
Set-up of communications and materials (administrative specifications, Status Reports, mall materials, etc.).
Managing internal and external communication.

Management of research projects while in field:
Briefings for all mall and phone projects.
Monitoring telephone projects to ensure accuracy and quality.
Thorough analysis of production data in order to provide accurate project status.
Updating analyst daily including providing re-bids if necessary.
Quota management (movement of quota among different vendors, etc.) for all types of projects.
Set-up and evaluate mall intercept data validation.
Understanding and implementing sample management for all data collection methods.
Coordinating data sends or pulls with internal and external staff.
Logging in of mall or in-store projects, including checking in all screeners and editing and assigning respondent ID numbers if necessary.

Skills:
Proven track record successfully managing client studies
"Can Do" customer service orientation
Precise attention to detail
Ability to juggle numerous concurrent projects and tasks with minimal supervision
Ability to meticulously multi-task
Exceptional written and verbal communication skills.
Self-sufficient attitude
Good management, negotiation and problem solving skills.
Strong Microsoft PowerPoint, Excel and Word skills

If you have interest, or know someone who does, please contact :

Betsy Kreiner
Search Consultant
M3 Marketing Search
716-631-1300 x3003
betsy@m3msearch.com
www.m3msearch.com

My client, one of the world's largest manufacturers of social expression products, is seeking a Sr. Consumer insights analyst in their corporate headquarters in Cleveland, Ohio.

This person is responsible for the design and analysis of qualitative and quantitative consumer research projects for internal clients. This individual will have the following roles and responsibilities:
Serves as partner with clients (Product Management, Creative, Strategic Accounts, etc.) on a continual basis to help identify and meet their respective business questions.
Acts as the voice of the consumer on internal teams and helps transform insights into actionable information that clients can use in their marketing/business strategy and/or line development.
Manages all aspects of qualitative and quantitative research projects from initial design through strategic implications, including management of outside suppliers.
Participates in client strategy and planning meetings/sessions. This person will need to be a strategic and conceptual thinker, have strong interpersonal, verbal and written, skills and be a team player.

The successful candidate will have a Master's Degree in Business, Consumer Research, Psychology, or Sociology as well as 5+ years marketing research experience including managing qualitative and quantitative projects. He/she will possess the following professional attributes.
Proficient with Microsoft Office, and SPSS or other statistical software package.
Strong analytical skills with the ability to explain numbers to internal clients.
Ability to think strategically.
Excellent verbal, written and interpersonal communication skills in order to effectively communicate with internal clients.
Detail-oriented and highly organized.
Strong sense of urgency and commitment.
Ability to work in a fast paced environment, coordinate multiple projects and meet deadlines.
Ability to work in a team atmosphere.

If you have interest, or know someone who does, please contact :

Betsy Kreiner
Search Consultant
M3 Marketing Search
716-631-1300 x3003
betsy@m3msearch.com
www.m3msearch.com

Welcome to the A.C. Nielsen Center's new student blog. I look forward to keeping you informed about what is happening in the program and give you a look into the day in the life of a Nielsen student. A little about myself, my name is Brian Frances and I am in my first year of the MBA program.

First, I'd like to get you caught up with some of the events that have happened so far this semester. The first semester is certainly a busy one and has been quite challenging, but very exciting and fun as well. We started the semester with a two-week orientation, where student expectations were discussed; we got to know one another, work on team building exercises and many other activities.

Once classes started, we got to work right away. Early in the semester, we had to start working with our pre-assigned groups on a Marketing case analysis. The case write-ups are a great way to apply what we are learning in class to real business situations. There have also been a handful of other various projects in our classes, including Accounting, Finance and Data Analysis projects.

In our Marketing Research class, we got started right away working on a real-life marketing research project with an actual client. This project has been a great experience and a lot of fun. In teams of three or four, we are applying what we learn in class to a real research study. The project has us meeting with our client company to discuss and plan the project, conduct qualitative research, design a questionnaire, collect data, analyze and interpret the data and provide our client with key insights and recommendations.

We also have a course in Current Topics in Marketing Research. Just recently in this course we had several top marketing researchers from Kraft come in to discuss some current methodologies they have been using; specifically, we talked a lot about ethnography. To show us how they utilized this technique, we participated in several case studies were we got to act as the decision makers.

In addition to all of the course work, the Nielsen students have been real busy interviewing for summer internships. Many companies have already been on campus, including General Mills, Johnson & Johnson, Kraft, Mead Westvaco, Miller Brewing Company, PepsiCo, Proctor & Gamble, VF Corp and Wrigley.
Just a few weeks ago, we had our annual External Advisory Board (EAB) meeting. The EAB is a large and distinguished group of marketing research professionals (some of whom are alumni) dedicated to the continued success of the A.C. Nielsen Center. The EAB members are very active in the marketing research community and carry an array of different high profile jobs within the industry. The EAB members act as mentors to the current students and are a great networking source. The meeting was a lot of fun and finished off with a panel discussion on 'green movements' and sustainability.

Another regular event that has been on-going this semester is our key note speaker lecture series. Every few weeks, the students have a chance to listen and ask questions to some of the top executives in the country.

The past few weeks have continued to be filled with classes, group projects, interviews and social events. Luckily, in addition to all of the classes, interviewing and other events there are plenty of social events that give us a break from all the work. Every Thursday the MBA has its TAPS event, where we all get together at a different bar each week to have a few drinks and have fun getting to know each other better. And then of course there are the sporting events; our football team has had some ups and downs this season, but everyone was real excited about our win over Michigan. Before the game, the Graduate Business Association (one of our many on campus organizations) held a pre-game tailgate for all of the MBA students which included a full breakfast and drinks.

Well, I hope this gets you up to speed on some of the things that have been going on this semester. I'll keep you posted on what my typical weeks are like moving forward.

Vice President, Advanced Analytics

Industry Type: Advanced Analytics, Consumer Insights, Market Research for an industry leading consumer facing company
Location: Southeast Region
Position Title: Vice President, Advanced Analytics

Position Description:

We are searching for a Vice President of Advanced Analytics to lead the development and implementation of strategic initiatives, customer segmentation, trade spending, and marketing research for a consumer facing company. This individual will be responsible for developing advanced analytic approaches to enhance profitability and optimize both push and pull marketing spending through the analysis of trade spending, return on marketing investment, and store clustering. This Vice President will implement trade pricing tools and systems to be disseminated throughout the organization. This position will lead initiatives on trade spending structure, rates, and optimization, developing analytical approaches for customer development groups for both existing and new trade and pricing initiatives. He / She will create and overall ongoing approach for analyzing returns on marketing investments, coordination of outside vendors and data, analyze returns to develop optimal spending levels and mix for each brand, and develop an approach for testing alternative mix and spending strategies to e evaluated in future Marketing Mix Analysis. Additionally, this Vice President will create and implement an analytical approach for clustering stores within a retail customers' universe to develop products assortments that optimize velocity and profit, and assist in the development of the selling story associated with store clustering analyses for key customers.

Primary Requirements:

The ideal candidate will possess a four-year undergraduate degree and an advanced degree from a leading academic institution. This individual must be highly intellectual with a "roll-up your sleeves" mentality. This candidate should have successful experience working across these analytical functions within the consumer products industry.

Qualified individuals please respond to recruiter_executive@yahoo.com.

Congratulations to alumnus Michal Zarnecki and his wife Kate on the birth of their daughter, Zosia. Zosia was born on October 2, 2007 and weighed 6.7 lbs. Zosia and family are healthy and doing well. Congrats!

Brown-Forman Corporation is an independent, publicly-traded producer and marketer of premium spirits, wines, and other adult beverages, including Jack Daniel's Tennessee Whiskey, Finlandia Vodka, Southern Comfort, Fetzer Vineyard California Wines, Korbel California Champagnes, Sonoma-Cutrer Estate Bottled Wines, Tuaca, and Bolla Italian Wines. For more information about Brown-Forman and our brands, please visit our website at www.brown-forman.com

About Consumer Insights at Brown-Forman

Very few opportunities arise where one has the ability to focus on deepening consumer insights and strengthening consumer connections with brands such as Jack Daniels, Finlandia and Southern Comfort. Brown-Forman is committed to attracting the "best and the Brightest" in the consumer goods industry who have a deep marketing curiosity, and a fascination with why consumers do what they do and how to anticipate and influence what they will do next. In Consumer Insights you have the opportunity to be the interpreter of the "voice of the consumer" worldwide bringing forth valuable insights, working side by side with Brand Teams turning insights into actionable results.

TO APPLY: Please visit us at http://www.brown-forman.com/bfjobs/index.htm
Please look for "Group Manager Channel/Customer Insights" or for the requisition # "998BR" in the keyword search field.

Position Title: Group Manager Channel/Customer Insights
Position Location: Louisville, KY

Scope/Basic Function:
Manage all consumer research and insight generation specific to channels (e.g., casual dining, supermarkets) and key national and regional chain customers. Lead advancement of our understanding of consumer attitudes, motivations, and behavior in both on-premise and off-premise channels. Lead exploration of consumer decision-making processes to guide our brand-building initiatives at the point of purchase, as well as our strategic decisions on brand/channel fit, identification of target consumers, etc. Work with Channel Directors and Trade Marketing to drive insights into consumers' beverage attitudes and behavior within a specific channel into our programs and initiatives. Partner with account managers to present insights to key chain customers as a way of increasing the B-F value to the customer.

Success Factors:
Technical Expertise: Deep technical expertise in the design of consumer research across a variety of methodologies, and particularly in the analysis and synthesis of results into actionable insights. Thought Leadership; ability to influence actions based on research results at all management levels. Creative Intuition: Ability to quickly orient to assignments, shift gears and change direction when working on multiple projects in different stages of the program cycle, innovative and creatively approach problems, quickly understand and respond, pursue related information, ask appropriate questions, identify connections between issues and go beyond the obvious. Collaborative Approach: Understands and demonstrates awareness of the inter-relatedness of different functions within organizations and collaborates appropriately when addressing problems, resolving issues, or formulating strategies. Capable of nurturing and surfacing the best thinking of others. Capable of managing and collaborating within a matrix environment, facilitating the balance of geographic, strategic, customer- and brand-specific priorities to advance the consumer agenda. Results Orientation: The ability to operate with a high level of energy focused on outcomes. Establishes, communicates and develops methods for prioritizing multiple projects and progressing each priority project as planned. Engages in a process of consultative problem solving with partners/stakeholders which creates new and effective solutions. Demonstrated ability to advance projects towards the accomplishment of established goals and objectives. The ability to influence the behavior of others through written, oral or interpersonal communication toward desired outcomes. Strategic Thinking: Initiates, guides and participates in the establishment and articulation of appropriate strategic direction based on analysis and judgment applied to available information. Ability to identify new opportunities and applications that add value for the customer while enhancing the value for B-F. Long-term, Strategic and Global mindset with a bias for action. Oral/Written Communications: Proven ability to communicate information and ideas to others in an understandable manner. The ability to comprehend and understand new information. The ability to be straight forward, candid while setting a professional standard for treating others with dignity and respect. Ability to communicate high level concepts and articulate complex or ambiguous findings in an understandable and actionable manner at all management levels and with customer executives. Strong Analytical Ability: Ability to synthesize data and information from multiple sources to generate actionable, breakthrough insights. Understanding of how the consumer is attracted to spirits and wine brands, of key brand/category benefits at both the functional and emotional level, and the factors that connect a consumer to brand over time. Inspires innovation, quality, and analytical discipline within our brand performance measurement efforts.

Requirements:
An MBA (emphasis in marketing or marketing research) or a Masters degree in psychology, sociology or other related fields preferred, plus six or more years of research/analytical experience in consumer goods/restaurant/retail environment or Bachelor's degree plus eight or more years of relevant consumer goods/restaurant/retail experience. Emphasis is on proven ability to synthesize and analyze information from a broad range of data sources (Consumer research, Channel e.g. restaurant, supermarkets etc. or Retailer Data etc.) and translate the information into new insights that can be leveraged to grow our brands in the both on-premise and off-premise channels. Understanding/Knowledge of Channels e.g. restaurant, supermarkets etc. Broad experience in implementing and managing both qualitative and quantitative research projects, e.g. new product evaluation; packaging, concept and product testing; tracking studies; sales research; advertising/copy testing; price sensitivity; forecasting. Technical and statistical skills normally associated with the above listed marketing research activities. Strong interpersonal and teamwork skills; ability to develop effective working relationships with all levels of personnel and external contacts. Ability to use facts and insights to be a forceful, but diplomatic advocate of one's point of view, but flexible enough to adapt as new information is gained or priorities change. Strong oral and written communication skills; outstanding listening skills; ability to communicate effectively with all levels of management. Ability to present insights in creative and persuasive ways that make it easy for the recipient to understand and act. The ability to influence the behavior of others through written, oral or interpersonal communication. Proven ability to interact effectively with and influence a broad range of constituents- sales people, customers, brand people, etc. Strong project management skills, with demonstrated ability to juggle multiple priorities simultaneously; to design, scope, and estimate resources and timing for complex, often multi-phased research projects. Demonstrated analytical and interpretative ability; proficiency with PCs and common software applications. Strategic Thinking: Ability to identify new opportunities and applications that add value for the consumer or customer while enhancing the value for Brown-Forman.

Chicago/North Michigan Avenue marketing research firm seeks an assistant project supervisor. Entry level with opportunity for growth/advancement.

Position
Assistant Project Supervisor

Qualifications
-Education
-Bachelor's degree with a B+ GPA (Business or Social Sciences a plus)
-Master's degree helpful (ideally in Marketing Research or Marketing)
-Some work experience useful
-Must be detail oriented
-PC skills necessary -- must be proficient in Word, PowerPoint, and Excel
-Must have good communication and analytical skills

Duties
-Involved in all phases of custom surveys
-Estimates
-Proposals
-Questionnaire design
-Data collection
-Data reduction
-Computer tabulating
-Presentation charts/graphs
-Report writing

Michelle Elster
Vice President, Rabin Research Company
Immediate Past-Chairman, AMA Foundation

150 E. Huron St., Suite 800
Chicago, IL 60611

voice: 312-482-8500 ext.15
fax: 312-482-8069

melster@rabin-research.com
www.rabinresearch.com

I'm in search of a rookie of the year candidate for a consumer insights analyst position with a food manufacturer in Southern Minnesota. Someone who loves research and enjoys digging in to understand consumer purchase dynamics to become the voice of the consumer. Desire to do product testing, communications testing, and new product development. Love of food is optional... but preferred.

Tony B. Nelson
TBN Consulting, LLC
Minneapolis, MN 55422
tony@tbnconsulting.biz

Qualitative:
Twin Cities Supplier (could office from Twin Cities, MN or NY) In need of a pro with 8+ yrs of qualitative research experience as a moderator and personal interviewer. Someone who is experienced at consulting on qualitative research design, has strong analysis and report writing skills (samples will be reviewed), as well as presentation skills. Ideal candidate would have expertise in:
Financial, Technology and/or CPG industries.

Tony B. Nelson
TBN Consulting, LLC
Minneapolis, MN 55422
tony@tbnconsulting.biz

Quantitative:
Research Director for Customer Satisfaction and Loyalty Mpls Supplier In need of a research pro with 8+ years of customer satisfaction and loyalty research experience who loves to develop and implement research designs, direct and manage a research team, and have extensive contact with clients.

Tony B. Nelson
TBN Consulting, LLC
Minneapolis, MN 55422
tony@tbnconsulting.biz