Industry Type: Market Research in a Consumer Packaged Goods Company
Location: Chicago Area
Position Description: Associate Manager, Consumer Insights

Overview
The Associate Manager, Consumer Insights will be responsible for working with marketing teams to diagnose business issues and research needs. He/She will design and recommend appropriate research, manage the execution and interpretation of the results and provide actionable recommendations to business teams and management. Will also work with business teams to ensure that research results and recommendations are factored into plans and tactics.

Key Responsibilities
* Work independently with assigned business teams to identify and define business issues and research objectives and then designs research to meet those objectives. Influence business teams to ensure that research results and recommendations are factored into plans and tactics.
* Develop plans for accomplishing research for assigned area and manage the research budget for assigned brand to ensure the right research is conducted to achieve business growth objectives.
* Manage research firms in the execution and analysis of research studies to accomplish plans. Synthesize results of research studies with other relevant information and develops initial business implications and recommendations.
* Communicate business implications and recommendations to management and the marketing teams.
* Provides periodic updates to keep manager informed of business situation and progress for assigned areas.

Qualifications
* Minimum of 3-4 years of responsibility in custom marketing research. Demonstrated understanding of marketing research principles / practices and of business and marketing principles / practices.

Please contact: Shabnam Singh at sgsingh@bloomgross.com