Company: Guardian
Title: Marketing Data Manager
Div: Customer Knowledge & Development
Dept & Loc: Corporate Marketing - Home Office
Reports To (title): AVP - Customer Knowledge & Development

Major Purpose:
This role is responsible for manage, maintain and lead in utilizing the Corporate Customer Data Mart (CCDM), which houses Guardian customer-centric data. The individual is responsible for:

Enhancing the database with complete and accurate customer-focused data and manage the data integrity.
Taking the lead in utilizing, maintaining and upgrading the marketing databases, business intelligent tools and infrastructure necessary to support direct mail campaigns, customer and business analysis.
Providing guidance and direction to database vendor-partners in developing and maintenance of CCDM.
Acting as a primary Corporate Marketing liaison to the Guardian IT and Legacy systems.
Implementing security and backup of the CCDM and preventing non-authorized access to customer data.
Providing end-to-end data solutions and data processing to support analytics and modeling, marketing campaigns, results tracking and reporting.

Stephen Mahoney
Staffing Specialist
Guardian Life Insurance Company
7 Hanover Square
New York, NY 10004
phone:212-919-2351
fax: 212-919-2762
stephen_mahoney@glic.com

Continue reading "Marketing Data Manager, Guardian" »

I am looking for a Sr. Research Manager, Innovation for a FORTUNE 500 category leader. The company is Known for being an excellent place to work...very employee friendly...Rated #1 company to work for by a major business Trade journal.

The company's brand is one the top 10 brands in the USA according to advertising age magazine. Consumer Insights has grown over the past 6 years creating 9 Director positions. This growth along with the reputation of the Vice President for developing people makes this a great place to advance your career.

LOCATION:
Mid size northern Mid-Atlantic town...tourist destination...very inexpensive cost of living...close to several major metropolitan areas i.e. Washington DC, NYC, Philadelphia, Baltimore.

Job Description:
Provides management with comprehensive consumer-based insights/recommendations. Key focus is within the Portfolio Strategy group, working with Channel and Customer Strategy team. 1st key function is to be the analytical link to the consumer and the company's development of channel and customer strategies, guiding the acquisition of consumer insights for packtypes, outlets, customers, brands and seasons strategies. 2nd function is to drive the knowledge currently held within Portfolio Strategy into the customer marketing area.

Experience:
Bachelors Degree Masters preferred
6-10 years of primary custom research experience
traditional custom research techniques including product testing, concept testing, volumetric assessment, copy testing, in-market tracking, market mix modeling, package testing, claims testing.
Syndicated research experience desirable

SALARY:
Flexible to the $130's + 20% bonus + stock options depending on experience.

CONTACT:
Bob Wallington
RD Wallington & Assoc., Inc.
503-697-5903 rdwa@yahoo.com

Celebrating 25 Years of Service

We are pleased to announce the following organizational changes for Marketing Sales and Service and Product Engineering effective immediately.

Jill S. Massonne, currently 3000/4000 Program Administrator, has been named Program Administrator, 1000/2000 Series Transmission replacing Thomas D. Eifert. Jill will assume the responsibility of leading a cross-functional team to develop and implement product quality improvements, customer initiatives or product features and ratings including MY10i torque uprate program, and transmission/controller cost reduction initiatives. She will continue to report to the Product Engineering organization.

Jill began her career with GM as a coop student at Bedford Foundry before joining Allison Transmission, Indianapolis, in 1989 as an Associate Quality/Reliability Engineer. Jill has held a variety of assignments of increasing responsibility within Operations, including Associate Reliability Engineer, WT Design Reliability, Quality/Reliability Engineer in Statistical Support, and 3000 Series Quality Manager. Jill has a BS degree in Industrial Engineering from Purdue.

Replacing Jill as 3000/4000 Program Administrator is Chato D. Patterson. Chato's previous assignment was as a Field Sales Account Manager in the Eastern Region. His specific territory was Penn DD-A including Pennsylvania, Upper State New York, and select counties in Delaware. Chato assumes the responsibility for leading a cross-functional product team to develop and implement product quality and transmission/controller cost reduction initiatives.

Chato began his career at Allison as a Tactical Marketing Intern during the summer of 1998. After receiving an undergraduate degree in Marketing from Indiana University - Bloomington in 1999, he was hired into the Marketing Department as a Strategic Market Analyst accountable for the global marketing forecast. From there he moved to the 1000/2000 Series TM Service Department and spent one year as a Service Engineer.

Chato spent two years on Educational Leave and received an MBA in Marketing Research from the University of Wisconsin in 2004. Upon returning to Allison, he re-entered the N.A. Marketing Department and had responsibility for research, pricing, and MSS product line team activities.

Please join us in congratulating Jill and Chato in their new roles. As usual, your cooperation and support for both in their new roles is greatly appreciated.

Laurie B. Tuttle James E. Wanaselja, Director
Director of Engineering North American Marketing, Sales & Service

Senior Marketing Research Analyst

VISTAKON®, a division of Johnson & Johnson Vision Care, Inc. manufactures ACUVUE® brand contact lenses--the world's first soft disposable contact lens. Headquartered in Jacksonville, Florida, VISTAKON®, a division of Johnson & Johnson Vision Care, is a worldwide company with operations in the United States, Japan, Latin America, Asia-Pacific and Europe/Middle East/Africa regions. Research, innovation and new-product development are the focus of our organization. Since we introduced soft disposable contact lenses in 1988, no other manufacturer has matched the aggressive expansion of our wide-ranging ACUVUE® family of products. Our associates around the world are committed to expanding the ACUVUE® brand, and fortifying our position as the worldwide leader in the contact lens industry. We are dedicated to serving the needs of our customers by bringing healthy vision to everyone, everywhere, every day. To this end, we are focused on developing leaders with a broad base of business and cultural skills, along with a strong commitment to the values that are expressed in Our Credo.

As our business continues to grow, we are seeking qualified individuals for a Senior Marketing Research Analyst. Responsibilities include:

Supports the Specialty and CIT (Category Insight Team) brand teams.

Responsible for the periodic analysis and reporting of key business metrics

Assesses internal and external information sources to determine and forecast market trends including share positions, product launches, and pricing.

Compiles and analyzes statistical data on past sales and trends to forecast future trends and state-of-the-art changes.

Collects key information from areas such as Sales and Marketing, R&D, Finance, Supply Chain, etc. to assist in completion of departmental objectives.

Gathers data on competitors and analyzes their prices, sales and method of operation.

Represents department in meetings with other functional areas, both within and outside the company.

Prepares and gives presentations to management.
Qualifications

A qualified candidate will possess a Bachelor's Degree with a minimum of 5 years Market Research experience or Master's/MBA with minimum of 3 years experience preferred. Experience in the area of Sales & Marketing analysis is highly preferred. Strong analytical skills required with use of statistical, multivariate and modeling analyses. In-depth knowledge of research techniques used to assess concept/product/program, identify targets, evaluate advertising, and monitor's brands' business required. Ability to interpret and integrate research data, draw conclusions/implications and translate into business decision recommendations.

Excellent interpersonal, verbal and written presentation skills; ability to interact with a variety of suppliers and customers (marketing, sales, finance, information technology).

Please email your resume to:
Katie Ramsoy, Lead Talent Acquisition Consultant,Vision Care Franchise
kramsoy@visus.jnj.com

Industry Type: Market Research in a Consumer Packaged Goods Company
Location: Chicago Area
Position Description: Associate Manager, Consumer Insights

Overview
The Associate Manager, Consumer Insights will be responsible for working with marketing teams to diagnose business issues and research needs. He/She will design and recommend appropriate research, manage the execution and interpretation of the results and provide actionable recommendations to business teams and management. Will also work with business teams to ensure that research results and recommendations are factored into plans and tactics.

Key Responsibilities
* Work independently with assigned business teams to identify and define business issues and research objectives and then designs research to meet those objectives. Influence business teams to ensure that research results and recommendations are factored into plans and tactics.
* Develop plans for accomplishing research for assigned area and manage the research budget for assigned brand to ensure the right research is conducted to achieve business growth objectives.
* Manage research firms in the execution and analysis of research studies to accomplish plans. Synthesize results of research studies with other relevant information and develops initial business implications and recommendations.
* Communicate business implications and recommendations to management and the marketing teams.
* Provides periodic updates to keep manager informed of business situation and progress for assigned areas.

Qualifications
* Minimum of 3-4 years of responsibility in custom marketing research. Demonstrated understanding of marketing research principles / practices and of business and marketing principles / practices.

Please contact: Shabnam Singh at sgsingh@bloomgross.com

Industry Type: Market Research in a Consumer Packaged Goods Company
Location: Chicago Area
Position Description: Senior Analyst

Overview
The Sr. Analyst will be responsible for working with marketing teams to diagnose business issues and research needs. He/She will design and recommend appropriate research, manage the execution and interpretation of the results and provide actionable recommendations to business teams and management. Will also work with business teams to ensure that research results and recommendations are factored into plans and tactics.

Continue reading "Senior Analyst (Chichago, IL)" »

Sr. Manager Consumer Insights
Project No. MI0701

Location of Position New Jersey
Department Strategic Insights
Reports to Director of Strategic Insights

Continue reading "Senior Manager, Consumer Insights (NJ)" »

Our Client is a nationwide catalog/web retailer of rugged work wear, apparel accessories, tools and other merchandise and is based in the Upper Midwest. The company circulates 25 million catalogs annually as the business has evolved from 85 percent hard goods to 85 percent apparel and accessories. Revenues are projected to be in excess of $70MM this year. The Company’s high priority on understanding its customers and their needs has led to new product niches.

The Director of Marketing will be the brand steward for the company and is charged with clarifying the brand, both internally and externally, and keeping it uppermost in the minds of all the employees in the company. This person will lead initiatives in updating and clarifying the brand image, managing brand communications, and conducting and using market research. The position reports to the President/CEO. The Director of Marketing will work closely with the Creative Director, the Vice President of Product Management and the Circulation Manager.

The ideal candidate for this position will be a creative, energetic and experienced marketing professional with a minimum of eight years of experience and a track record of success in a consumer, retail or advertising/PR organization. He/She will have experience in unconventional, guerilla, and web/viral type of marketing and have demonstrated the ability to think creatively. A bachelor’s degree is required. Qualified candidates should send their resume to ls@thewoodgroupinc.com

OpinionLab, the leader in online Voice of Customer (VoC) business intelligence, has an immediate opportunity for a research analyst with 2 - 4 years of experience to work in their corporate headquarters in Highland Park, IL. OpinionLab solutions provide a powerful strategic advantage to many of the world's most prominent web-smart corporations and organizations. This is a career-enhancing opportunity to work with savvy, dynamic business entrepreneurs in a leading edge, growth-oriented organization where innovative ideas are encouraged, appreciated and recognized. Breakthrough service capabilities to harness qualitative and quantitative online research data are expanding daily. The person in this role will not only analyze that data but also convert it into insightful, strategic business recommendations that make a bottom-line difference for clients. Salary $50k+ commensurate with experience. Opportunity includes excellent benefits and stock options.

Viable candidates will meet the following qualifications:
- BA/BS degree
- solid understanding of statistics
- demonstrated ability to collect and analyze data
- experience in converting data into strategic business insights and recommendations for clients
- excellent verbal and written communication skills
- ability to convert numerical data into visually appealing charts, graphs, and diagrams
- proven track record of effectiveness in relationship-building and interaction with internal/external clients

Should your interest, skills, education and experience match these qualifications, please forward your information to dianne@serendipityhr.com or fax to 847.733.0621 or call Dianne at 847.733.0544.