Design Concepts, a Madison, Wisconsin based innovation consultancy is seeking a senior product strategist to complement our existing offerings in the areas of strategic research, industrial design, human factors, mechanical and electrical engineering and prototyping.

Design Concepts has 40+ years of experience delivering innovative product design solutions to our clients through the comprehensive integration of research, design, engineering and prototyping. Our award winning work spans more than 2000 projects for hundreds of leading companies in industries ranging from medical devices, consumer products, sporting goods, industrial solutions and beyond.

Our company continues to move strategically beyond simply WHAT we design for our clients to WHY we design it. We want to continue to evolve as trusted business advisors capable of helping our clients steer their company, focus their strategic business and product goals and build strong brands.

Our senior product strategist will work closely with our research team and be an integral part of project success by ensuring that product and innovation efforts are strategically aligned with our clients' corporate goals. The senior product strategist will answer our client’s big question including: Where should we go next? Does our chosen strategy make sense? Are we on the right track?

The product strategist will work together with our project teams to assess market opportunities from the perspective of our client’s brand, financial expectations, core competencies and capabilities, users and distribution channels. The output of their efforts will be a combination of research (qualitative and quantitative), ideation, analysis, conclusions and recommendations that will help direct and drive new innovation efforts and all phases of the product development process.

The ideal individual will have a proven track record in product strategy with a focus on brand, marketing and financial business case analysis. Experience with collaborative, multi-disciplinary teams, particularly in a consulting environment, would be a strong plus. This individual must have experience at proven and innovative methods and methodologies capable of assessing market opportunities and facilitating consensus and decision making for strategic directions. An MBA or equivalent advanced degree is strongly preferred.

Our company is highly collaborative – both within our own internal disciplines and with our clients. Strong presentation and organization skills combined with an easy going personality and sense of humor are imperative. The ideal candidate will combine gravitas and humility to be the type of person our clients and co-workers want to work with and for.

We offer a competitive salary, benefits and an environment that supports development and recognizes achievements. Visit us on the web at www.design-concepts.com. Please send resumes to jobs10@design-concepts.com.

Market Research Manager
The Sterling-Rice Group, a nationally renowned brand consulting practice and integrated marketing agency located in downtown Boulder, Colorado is looking for a Market Research Manager. Our client roster contains many of the country’s top consumer brands including Kraft, Kellogg, Pepsi, Darden Restaurants, Frontier Airlines, Waterpik and the Children’s Hospital. Our firm strives to do incredible work for our clients in an environment that is energized, creative, and fun. And, research is a big part of everything we do. Projects are varied, but typically would include segmentation studies, AAU’s, and concept/ad tests.

Experience Level:

This is a mid-level research position that requires four to six years of prior experience conducting quantitative consumer research studies in a fast paced professional setting.

Skill Set:

To be considered, you must have demonstrable experience with the entire research process from developing a proposal through to presenting a finished report. This position will require the ability to…

o Design research studies and develop proposals to address the key research objectives.
o Design and write questionnaires
o Manage data collection partners in the fielding of the study
o Analyze quantitative data using Excel and SAS or SPSS
o Prepare charts and graphs using PowerPoint
o Confidently present your work to clients and key internal stakeholders
o Experience in both Business to Business and Business to Consumer research
o Proficiency with SAS, Excel and PowerPoint is a necessity.
o A Bachelor’s degree in Marketing, Psychology, Advertising, or Mathematics is required. A Master’s Degree would be advantageous.

To be considered for this position, please send your resume and a cover letter to jobs@srg.com. In your cover letter please highlight a recent research project that you led. Bonus points will be awarded for creativity.

Job Title:
Senior Project Manager, Pharmacy Marketing Analytics
Description:
The Walgreen Company is the leading U.S. drugstore in sales, store growth and technology
use. The company's strategy is to become the nation's most convenient healthcare
provider. Sales for fiscal 2006 topped $47 billion produced by more than 5,400 stores
located in 47 states and Puerto Rico. With over 425 store openings per year, Walgreens
will operate 7,000 stores by the year 2010. Walgreens is an equal opportunity employer
and welcomes individuals of diverse talents and backgrounds. Walgreens promotes and
supports a drug-free and smoke-free workplace.
The senior project manager reports to the Manager of Pharmacy Marketing Analytics. The
senior project manager should have in-depth experience in marketing analytics and
marketing strategy.
This position's primary responsibility is to conduct advanced analytics on pharmacy pilot
outcomes, pharmacy business performance and advertising effectiveness to help drive the
pharmacy business. The senior project manager will be responsible for working with
internal clients to determine business questions, determining the level and type of analysis
required, conducting analysis and presenting results and recommendations. The level of
data analysis will range from simple to very complex. The senior project manager will
work closely with external and internal data vendors and will be expected to gain expertise
in internal database applications (business objects, AS/400, etc).
Responsibilities: Participate in large projects as a marketing strategy and analytics expert
to ensure cross-functional projects are consumer centric and aligned with company
marketing strategy. Conduct advanced analytics to support marketing strategy
development, and decisions in marketing and advertising investment and store operations.
Supervise up to three people on the pharmacy marketing team - provide guidance and
feedback on their projects. Consult with internal clients to address business questions
through pharmacy data analysis. Add value to standardized reports - proactively identify
opportunities and risks based on industry performance, calculate trends and projections,
conduct statistical analysis, etc. Proactively analyze pharmacy performance data, identify
opportunities and communicate recommendations and analysis to all appropriate areas of
the company. Ensure advertising effectiveness tests are designed to allow statistically
sound analysis of results. Ensure accurate data is being supplied from our data vendors.
Promote data driven marketing and customer centricity.
Source
This job has been posted to:
University of Wisconsin - Madison -
MBA
Interview Schedules
This job does not have an interview
schedule attached to it as students are
applying outside of eRecruiting.
Edit delivery method
Modification History
Last Modified: 7/27/07
By Nicole Radtke (Walgreens)
Created: 7/27/07
By Nicole Radtke (Walgreens)
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Walgreens
http://wisconsinmba.erecruiting.com/er/cso/opportunities/job_profile...
2 of 3
7/30/07 11:52 AM
Qualifications: 5-7 years in strategic analytic marketing role. Advanced understanding of
marketing strategy and marketing plan development. Firm understanding of the role of
marketing strategy and the different aspects of marketing. Required: Exceptional
analytical skills and the ability to evaluate data objectively; experience in complex data
management and analysis; experience with advanced statistical analysis and modeling
techniques; advanced SPSS or SAS experience required. Experience in analyzing and
synthesizing complex data sets and statistical outputs in order to drive decisions.
Understanding of consumer research methods and the role of consumer research in
marketing strategy. Experience a plus. Experience in project management. Formal training
a plus. Degree in Business with focus in Marketing or degree in Statistics or other Math
disciplines a plus. The ideal candidate should demonstrate the ability to work
independently and be able to manage multiple projects. Strong presentation, writing, and
interpersonal skills. Strong attention to detail. Experience working with senior
management. Strong Word, Excel, PowerPoint, Access (similar database) and Internet
skills required. Preferred: Business Objects, Discoverer, AS/400 Mainframe, GIS
experience a plus.
Opportunity Type:
Job
Contact:
Nicole Radtke
Status:
Full-time
Job Locations:
Deerfield, IL
Job Function:
Analyst, Data Management, Health Services/Healthcare, Marketing, Project Management,
Research
Period of Employment:
Post-Graduate
Employer Division:
Walgreens Headquarters
Compensation Type:
Paid
Application Qualifications:
There are no required qualifications for this position.
The following qualifications are desired:
Degree:
MBA
Major:
Marketing Research
Student Status:
Evening/Part Time MBA, Executive MBA, First Year MBA, Former student,
Other, Second Year MBA
GPA:
3.00
Work Authorization:
U.S. Citizen or U.S. National
Require a Cover Letter?
No
Application Method:
Offline - via Email (nicole.radtke@walgreens.com)

Land’s End
Senior Director - Consumer Insights
Dodgeville, WI

Position Overview
Lands' End, a leading international brand of classically inspired clothing and home products, is currently looking for a Senior Director-Consumer Insights. Lands' End is a multi-channel retailer offering products through specialty catalogs, the Internet, and retail stores. With over 40 years of experience, Lands' End is world renowned for superior customer service and is recognized as an innovator in the industry.

The Senior Director-Consumer Insights is responsible for leveraging strong leadership skills and a full suite of analytic tools to identify and address a variety of critical business needs related to issues like consumer segmentation, marketing mix, product development, pricing and creative presentation. You will interact with senior executives across Merchandising, Marketing and Creative to understand their challenges, then lead teams to scope those issues within a project framework, manage deliverables, and derive and present insights and strategies. Leveraging our vast resources, as a passionate consumer advocate, you will advance solutions that best build our long-term business and increase consumer value and build our long-term business.
Promotional Growth Potential

Required Skills/Experience
Successful candidates will have proven experience solving business issues with the consultative application of advanced analytics with a CPG manufacturer, quantitative market research provider, or consulting firm coupled with a general knowledge of quantitative syndicated research products, services and methodologies. This includes a practical versus academic understanding of modeling techniques and analytics applications. Ability to lead both direct reports and cross-functional teams along with superior ability to tie solutions to business issues also essential. Requires 10+ years of experience in retail or consumer packaged goods industries.

Specific responsibilities include:
-Responsible for generating consumer insights that will help drive Lands' End and helping lead change to a consumer-insight driven culture.
-Integrates information across a number of sources (i.e., primary research, consumer insights, macro trends, behavioral and attitudinal research, competitive analysis, quantitative analysis).
-Provides overall strategic direction to the Market Research and Consumer Analytics teams in the areas of:
-Organizational structure and talent management (performance and succession planning) to deliver the business' strategy, operating plan and medium-term objectives.
-Transforming from tactical to strategic value orientation.
-Creating an energizing work environment along with an innovative, efficient and flexible organization.
-Provides thought leadership in the areas of consumer insight, market research, and effective/ innovative market research tools.
-Independently champions growth ideas based on superior understanding of consumer needs.
-Drives and champions consumer understanding and connection throughout the organization.
-Leads improving the productivity and effect of marketing research, quantitative analyses and statistical modeling tools and processes.

Additional Information
Why Lands' End? Located just 45 minutes from Madison, WI, we provide a relaxed environment that provides opportunity for growth. You'll enjoy our balanced and competitive employee benefit package including our 80,000 sq. ft. world-class fitness center and our onsite health clinic. When you choose to launch a career at Lands' End, you join hand-picked professionals who are all focused on one thing: servicing our customers one at a time. And as a company, we carry this same philosophy to take care of each employee the best way we can.

Contact Information
Janice Weber, Project Manager
www.bensonking.com
Janice@bensonking.com
1-800-720-9790 Ext. 210

Director/AVP Client Service within Market Research

Requirements:
Bachelor's degree with a minimum of 8 years of experience

Excellent interpersonal, relationship building and communication skills.

Management experience preferred

Understanding of operational processes from fielding to report generation.

General understanding of data analytics and modeling.

Ability to handle multiple projects and clients at any one time.

Knowledge of primary market research processes is a plus.

Knowledge of pharmaceutical and statistics is recommended.

Experience with Microsoft Office products required.

Experience with SPSS is a plus.

Tracey L. Lukasiewicz
tracey@scientificsearch.com
Phone (856) 761-0900 ext 107
Cell (856) 625-7794 (After 4:30PM)
www.scientificsearch.com

Our client is a $multi-billion global corporation (#1 industry leader) with manufacturing and sales around the world. The company is well known both for the quality of their products and the quality of their organization and recently was recognized as one of the world’s most respected companies. We seek a talented Market Research Manager for a highly visible position working with multiple operations units, management and clients at North American headquarters in a Southeastern U.S. (NC) metro.

Responsibilities:
• Identify consumer and customer research needs and determine the most effective and efficient way to meet these needs. Help brand/sales/product development prioritize research needs based on previous/current learning and resources.
• Analyze results, provide recommended actions, and assess implications of research findings. Effectively communicate to management and clients via presentations, reports and proposals.
• Use research findings to provide assistance to brand marketing in the development of strategic marketing plans.
• Design market research methods and seek to actively improve research methods. Identify and develop data collection sources and monitor and improve quality of data sources. Ensure high quality deliverables are met in a timely manner.
• Projects will include B-to-B and B-to-C, as responsibility spans multiple operating units
• Manage activity of multiple suppliers to attain meaningful and timely results within the budget.
• Conduct research studies including: segmentation, customer satisfaction, brand image studies, brand perceptions, brand profiles, switching and loyalty studies, consumer/customer wants and needs, attitudes and behavior studies.
• Participate in cross-functional teams requiring multi-disciplinary expertise.

Principal Activities:
• Oversee the execution of primary research in the following areas:
◦ Brand health assessment (brand equity & consumer purchase dynamics)
◦ New product development (concepts, line extensions, naming research, design)
◦ Segmentation, customer value analysis, and promotions evaluation.
• Participate in cross functional teams requiring consumer/customer research information.
• Oversee the analysis of research results; ensure provision of recommended actions and implications to client groups.
• Effectively communicate results to client groups via presentations, reports, and proposals.
• Oversee the establishment of marketing/sales KOIs with client groups and develop tools to track performance vs. Key Operating Indicators.
• Ensure appropriate design of market research methods and seek to actively improve current research methods.
• Oversee the development of data collection sources; monitor and improve the quality of current data sources.
• Manage activity of multiple suppliers toward the accomplishment of meaningful and timely results within budget and purchasing guidelines.

Requirements:
• Masters degree in Market Research with excellent academics and 2-3 years related professional experience.
• Excellent verbal and written communication skills.
• Strong organizational and project management skills
• This company is global and multi-cultural. It is always a plus to have knowledge of a second language, especially Spanish, any Asian language, or French. However, U.S. citizenship or permanent residency is absolutely required for consideration.

Rebeccah Shepard, CPC
Shepard Associates
6211 W. Northwest Hwy, Suite 1505
Dallas, TX 75225
T. 214.378.7078
rebeccah@shepard-associates.com

The Spring 2007 edition of the A.C. Nielsen Center's newsletter, Focal Point, is now online!
Read all of the stories and see our photo gallery.

Vice President - Market Research, Automotive

My client, a leading market research and consulting organization, has an excellent opportunity for an experienced market research professional with proven leadership skills to lead the automotive practice in their Irvine, California office.

This is a senior level position with tremendous opportunity for the right person, someone with dedication, passion and talent. You will be challenged with building on their success in California and further leveraging the company’s rich history in automotive research. The ideal candidate will have a strong background in automotive research, superior client service skills, excellent business development skills, a strong strategic orientation and will be able to add value at all stages of the research project, particularly in reporting and presentation.

The company credits its success to the talent and dedication of its staff. The work is exciting and challenging, the benefits are great, and they provide their staff with technologically advanced tools and educational opportunities. Their dynamic environment enables their staff to reach their peak performance and personal goals.

Requirements
• MBA preferred - BA/BS in Marketing or related field required
• 10 years primary, custom market research experience; automotive background
• Proven leadership/management and team building skills
• Demonstrated research design and analytical abilities
• Excellent interpersonal and client management skills
• Experience with ad hoc qualitative and quantitative projects and tracking studies in a variety of methodologies
• Outstanding communication skills (written and oral
• Background and experience in automotive industry
• Outstanding verbal and written communication skills
• Client management expertise
• Focus group moderation experience very desirable
• Must be fluent in English - Spanish a plus

Responsibilities include but are not limited to:
• Direct and lead Irvine research team in study design, project execution, insightful analysis, and development of top quality client deliverables
• Maintain communications with internal and external stakeholders/clients
• Demonstrate a high level of research expertise and industry knowledge when selling, designing, and executing research
• Identify solutions for market research issues presented by clients
• Conduct advanced analysis of qualitative information and quantitative data using SAS and/or SPSS

Betsy Kreiner
Search Consultant
M3 Marketing Search
716-631-1300 x3003
betsy@m3msearch.com
www.m3msearch.com

VICE PRESIDENT, Market Research, Beverage Client – 2 positions available - Innovation and Branding - Stamford, CT - Compensation $150 plus 30+% bonus. Relocation available

My client, an MR Supplier, partnered with a beverage client to create an integrated brand health and consumption tracking study. Now in it’s 4th year, the program is the Beverage Co’s most valuable source of information for understanding what their consumers are drinking - where, when, with whom and why.

As a Vice President on the Beverage Client team, you will be working for one of the MR Supplier’s largest global clients and its most important account in the USA. You will work with some of the brightest researchers in the world and should expect to be challenged, and rewarded accordingly. Simply put, their biggest client demands the best so the MR Supplier will only hire the best.

As a senior member of the team, you will be responsible for the day to day execution of deliverables against existing projects and adhoc requests for the Beverage clients. Key deliverables include annual strategic presentations, key performance tracking reports, special requests, adhoc proposals, and deep-dives on topical issues.

To be considered for this role, you must be intelligent, articulate, ambitious, tenacious, organized, and humble. You must also have the following qualifications:

• Proven ability to think critically and strategically
• Extensive understanding of basic marketing and business principles
• Exceptional analytical and data manipulation skills
• Excellent verbal and written communications skills
• Best of class client-servicing ability & proposal writing experience
• Expertise in consumer packaged goods, particularly beverages or food
• Superior proficiency in SPSS or SAS, Excel and PowerPoint
• 10+ years in quantitative research
• 4+ years on large-scale tracking studies
• Bachelor’s degree (and ideally, a Master’s degree)
• Ideal candidates will also have some client-side market research experience

Betsy Kreiner
Search Consultant
M3 Marketing Search
716-631-1300 x3003
betsy@m3msearch.com
www.m3msearch.com

VICE PRESIDENT, Alcohol Client, Downtown Chicago
Compensation $120-130 plus 30+% bonus. Relocation available

Overview:
My client is a global leader in custom market research, specializing in both domestic and international ad hoc research, large scale tracking studies, and customer handling solutions. They are seeking a Vice President to lead a dedicated team that services one of the worlds leading alcoholic beverage companies. This is a true global role, working across a portfolio of some of the worlds leading brands. The right candidate will have experience in international and alcoholic beverage research as well as hands on experience of quantitative research projects such as brand tracking, A&U and innovation.

They are looking for an outstanding research professional with a proven track record of not only leading a team, but also building strong and profitable client relationships. The right candidate will have a genuine passion for consumer research and the ability to inspire their team and their clients alike. Some client side experience is a bonus and experience of agency research is a must.

Responsibilities:
- Manage, develop, and mentor a team of four researchers
- Manage a Global client relationship
- Manage a large multinational tracking study as well as other quantitative research projects.
- Manage the P&L
- Ultimately responsible for delivering reports and presentations and providing insight to the client
- Responsible for gaining a deep understanding of the client’s business and leveraging this knowledge to make a real difference

Required Experience and Attributes:
- 8+ years of marketing research experience weighted towards CPG
- Exceptional analytical skills, i.e. ability to synthesize information from a number of sources to generate higher level insight
- Excellent communication skills – written and verbal
- A strategic thinker who has extensive knowledge of marketing
- Organized and able to organize others
- Attention to detail
- Proactive and challenging
- Willingness to learn and to be challenged
- Patient and understanding
- A sense of humor

Betsy Kreiner
Search Consultant
M3 Marketing Search
716-631-1300 x3003
betsy@m3msearch.com
www.m3msearch.com

SENIOR VICE PRESIDENT, Alcohol Client, Downtown Chicago
Compensation $140-160 plus 30+% bonus and incentives. Relocation available

Overview:
My client is a global leader in custom market research, specializing in both domestic and international ad hoc research, large scale tracking studies, and customer handling solutions. They are seeking a Senior Vice President to lead a dedicated division that services one of the worlds leading alcoholic beverage companies. This is a true global role, working across a portfolio of some of the worlds leading brands. The right candidate will have experience in international and alcoholic beverage research as well as hands on experience of quantitative research projects such as brand tracking, A&U and innovation.

They are looking for an outstanding research professional with a proven track record of not only leading a team, but also building strong and profitable client relationships. The right candidate will have a genuine passion for consumer research and the ability to inspire their team and their clients alike. Some client side experience is a bonus and experience of agency research is a must.

Responsibilities:
- Manage, develop, and mentor a division
- Manage a Global client relationship
- Manage a large multinational tracking study as well as other quantitative research projects.
- Manage the P&L
- Ultimately responsible for delivering reports and presentations and providing insight to the client
- Responsible for gaining a deep understanding of the client’s business and leveraging this knowledge to make a real difference

Required Experience and Attributes:
- 15+ years of marketing research experience weighted towards CPG
- Exceptional analytical skills, i.e. ability to synthesize information from a number of sources to generate higher level insight
- Excellent communication skills – written and verbal
- A strategic thinker who has extensive knowledge of marketing
- Organized and able to organize others
- Attention to detail
- Proactive and challenging
- Willingness to learn and to be challenged
- Patient and understanding
- A sense of humor

Betsy Kreiner
Search Consultant
M3 Marketing Search
716-631-1300 x3003
betsy@m3msearch.com
www.m3msearch.com

SENIOR ACCOUNT EXECUTIVE, CPG & Retail, Downtown Chicago
Compensation $100 – 120 +30% bonus

My client is a global leader in custom market research, specializing in both domestic and international ad hoc research, large scale tracking studies, and customer handling solutions. They are seeking a Senior Account Executive for one of their dedicated client service teams that supports three of the MR Supplier’s top emerging clients – in CPG and fast food retail. They are seeking a hands-on outstanding research professional with a proven track record of building strong and profitable client relationships.

The right candidate will have a genuine passion for consumer research and the ability to inspire their team and their clients alike. Some client side experience is a bonus and experience of supplier side research in the CPG realm is a must.

Responsibilities:
• Currently manages consumption tracking, innovation, and segmentation studies
• Assists in development of account strategy and design of research strategy.
• Creates proposal and pitch documents.
• Communicates deliverables and expectations to project teams.
• Builds and manages relationships with heads of research departments within the clients
• Develops and mentors two junior to mid level researchers.
• Limited domestic travel

Qualifications:
• 8 years of Market Research experience, weighted toward CPG
• Custom research experience
• Consulting background – Ability to turn research results into business recommendations
• A strategic thinker who has extensive knowledge of marketing
• Hands on experience of quantitative research projects such as consumption tracking, segmentation and innovation.
• Needs-based analysis and Panel experience is a huge plus
• Experience leading a team
• Proactive, challenging, and engaging
• Bachelors Degree, Masters Preferred

Betsy Kreiner
Search Consultant
M3 Marketing Search
716-631-1300 x3003
betsy@m3msearch.com
www.m3msearch.com

VICE PRESIDENT, CPG & Retail Client, Downtown Chicago
Compensation $120-130 plus 30+% bonus. Relocation available

Overview:
My client is a global leader in custom market research, specializing in both domestic and international ad hoc research, large scale tracking studies, and customer handling solutions. They are seeking a Vice President to lead a dedicated team that services three of MR Supplier’s top emerging clients – in CPG and fast food retail. They are looking for an outstanding research professional with a proven track record of building strong and profitable client relationships. This individual will penetrate these clients, solidify the relationships, and expand the MR Supplier’s business within.

The right candidate will have a genuine passion for consumer research and the ability to inspire their team and their clients alike. Some client side experience is a bonus and experience of supplier side research is a must.

Responsibilities:
• Primarily responsible for growing four clients.
• Responsible for business development, proposals and pitch documents
• Builds and manages relationships with heads of research departments within the clients
• Takes a lead role in development of account strategy and design of research strategy.
• Leverages MR Supplier’s global contacts to further penetrate the US market.
• Responsible for gross margin and profit results.
• Communicates deliverables and expectations to project teams and takes lead oversight of approvals process and managing changes with client.
• Currently manages consumption tracking, innovation, and segmentation studies
• Manages, develops, and mentors two top performers.
• Limited domestic travel

Qualifications:
• 10+ years of Market Research experience, weighted toward CPG
• Proven experience growing and building business.
• Custom research experience
• Consulting background – Ability to turn research results into business recommendations
• A strategic thinker who has extensive knowledge of marketing
• Hands on experience of quantitative research projects such as consumption tracking, segmentation and innovation.
• Needs-based analysis and Panel experience is a huge plus
• Experience managing and leading a team
• Proactive, challenging, and engaging
• Bachelors Degree, Masters Preferred
• Revenue Responsibilities: $2-5MM

Betsy Kreiner
Search Consultant
M3 Marketing Search
716-631-1300 x3003
betsy@m3msearch.com
www.m3msearch.com