Job Title Manager Consumer Insights-Refrigerated
Job Function Marketing
City Naperville
State ILLINOIS
Full Time/Part Time Full Time
Eligible for Relocation Assistance Yes
Job Summary
Manages a wide range of investigative studies to assess the organization's present and future position with regard to market share, effectiveness of current marketing/sales programs, and feasibility of new products. Provides research findings and works with marketing management to facilitate development of effective marketing plans and programs. Coordinates marketing research activities, typically on a section of the company's products. Develops surveys and focus groups to analyze customer purchasing patterns, preferences, and organization's image and marketing effectiveness. Analyzes competitor data and pricing to that of the organization. 5 to 7 years industry experience.
Position Responsibilities
• Defines problems/issues and designs research to address the problem
• Analyzes research and effectively communicates findings & recommendations to appropriate individuals/groups
• Provides ongoing, consumer-based input/perspective to relevant groups & individuals
Position Qualifications • Bachelors degree required, MBA preferred
• 7+ years in research, preferably in consumer packaged goods industry
• Proficient in Microsoft Office.
• Strong project development and project management skills
• Strong interpersonal skills

Contact Tony Popp at Tony.Popp@conagrafoods.com

Job Title Manager Consumer Insights-Health and Wellness
Job Function Marketing
City Naperville
State ILLINOIS
Full Time/Part Time Full Time
Eligible for Relocation Assistance Yes
Job Summary
This position will support the Health and Wellness team for all insight needs, including brand messaging development, communication and program optimization, customer sales support and presentation development, primary research to fuel health and wellness future program development, and ongoing health and wellness trend tracking to identify potential new areas of business. This position will manage all projects for the ConAgra Foods Health and Wellness initiative.
Position Responsibilities
• Develop brand messaging
• Optimize communication and programs
• Provide customer sales support and develop presentations
• Perform primary research to fuel Health and Wellness future program development
• Track Health and Wellness trends on an ongoing basis to identify potential new areas of business
• Perform various duties as assigned to support Marketing, Sales, and Interactive Marketing
Position Qualifications • Mimimum of 5 years of marketing research design
• Bachelors degree in related field
• Experience performing primary research including BASES/concept testing, message evaluation, and target interviews
• Experience performing secondary research including trend tracking, secondary report mining, sales presentation input and development, syndicated data reviews (including IRI/Spectra/NET, S3, SPINS, Spectra target profiling)
• Demonstratable record of building relationships across functions and teams
• Ability to operate autonomously with a client base of General Managers, VP/Directors of Sales and of Marketing, and business teams
Contact Tony Popp at Tony.Popp@conagrafoods.com

Job Title Manager Consumer Insights-Business Development
Job Function Marketing
City Naperville
State ILLINOIS
Full Time/Part Time Full Time
Eligible for Relocation Assistance Yes

Job Summary
Support the New Business Development team for all insight needs including trend spotting, opportunity mapping, fuzzy front end discovery, and new product development. Also support new platform development and acquisition assessment. Additionally help to identify and validate new areas of business development
Position Responsibilities
• Lead identification of new products and new space
• Manage all research projects for the New Business Development team
• Conduct primary research (BASES/concept testing, message evaluation, target interviews, etc.)
• Conduct secondary research (trend tracking, secondary report mining, sales presentation input and development, syndicated data reviews including IRI/Spectra/NET, S3, SPINS, Spectra target profiling
• Utilize research to assist in guiding the New Business Development team with critical insights that will impact decision-making
• Work effectively with key functions, including Marketing, RQI, Sales, and Interactive Marketing
Position Qualifications • Bachelors degree in related field
• At least 5 years of marketing innovation research experience
• Demonstrated record of building effective relationships across functions and teams
• Strong verbal and written communication skills
• Experience performing qualitative, quantitative, and syndicated research
• Ability to analyze and present research findings
Contact Tony Popp at Tony.Popp@conagrafoods.com

Many graduates enter the working world with energy and great plans for their careers. Do those plans become a reality? Sometimes people's ambitions change due to life circumstances or simply fade into the background as their careers progress. Not for Karlis Nollendorfs, MS '96 and Senior Manager of Consumer Insights at General Mills, Inc.

Read the full story on the Wisconsin MBA Blog.

Position Description
Director, Analytic Insights Group (AIG)

The Company:
Founded in 1979, Information Resources, Inc. (IRI) is the world’s leading provider of enterprise market information solutions and services, empowering its clients to grow their business profitably in a complex marketplace. Driving the transformation of the consumer packaged goods (CPG), retail, and healthcare industries, only IRI provides a unique combination of real-time market content, advanced analytics, enterprise performance management software, and professional services.

In late 2003, IRI was acquired by the industry-visionary company Symphony Technology Group, run by Dr. Romesh Wadhwani. IRI is owned by Symphony Technology Group, a strategic investment group with more than $ 1.1 billion in revenues. Dr. Wadhwani, Chairman of both Symphony and IRI, has successfully built three enterprise software companies over the last 30 years; the most recent of these, Aspect Development, Inc. was acquired for $ 9.3 billion.

The acquisition has been the catalyst for a major transformation of IRI. IRI has crafted a new vision for itself, and for the industry it serves. With revenues approaching $600 million annually, IRI’s mission is to increase its value proposition to clients by 10X through innovation and focus on enabling insightful decisions. Since the acquisition, the Company has continued to focus on customer satisfaction, streamlining its organization and supporting disciplines, globalizing operations, strengthening its leadership team, and launching multiple new products and services.

The company’s portfolio of services, solutions, and technology enable leading retailers and their suppliers around the globe to see what they are missing, act faster with greater confidence and win at the shelf. Ninety-five percent of the FORTUNE Global 500 in CPG and retail leverage IRI to power their business. For more information, visit www.infores.com.

Responsibilities:
- Manage to revenue and profit goals. Revenue goals vary from $2-5 million.

- Build practice on a firmly established base of top CPG companies. Typical client interface will occur at the level of Director and Vice President, some Executive/C-level interaction is to be expected. Key functional areas of interface include: Market Research, Marketing, Sales and Brand Management.

- Deepen and widen relationships within client base. The Director will partner proactively with their clients as a trusted advisor and consultant versus an “account manager”. He/she will learn about and leverage and the full suite of IRI analytics tools to identify and address a variety of critical client issues including those related to spending efficiency, consumer targeting, marketing mix analysis, pricing strategy and portfolio analysis.

- Scope client issues within a project framework, manage deliverable development/innovation and derive/present the insights/strategy to the client.

- Manage one or more direct report(s) as well as shared resources in IRI’s Global Operations Center in Bangalore, India. Team leadership includes; assisting with the preparation of analyses, developing/mentoring and monitoring project progress and work-flow to assure achievement of delivery commitments.

- Achieve and maintain alignment with key inter-IRI business areas including; Client Solutions, Strategic Solutions Group (new business), Retention and Renewals, the Automated Decisions Group (software), the Panel & Testing Solutions Group and Analytic Research & Development.

Requirements:
- Eight or more years of experience solving business issues with the consultative application of advanced analytics. Consumer Packaged Goods (CPG) or Pharmaceutical experience is highly preferred. Analytics experience should include consumer-insights work within one or more of the environments below:
- CPG or Pharmaceutical Manufacturer (working with or purchasing advanced analytics)
- Quantitative market research supplier
- Boutique consulting firm (specializing in analytics) or Tier One consulting company
- Advertising agency
- Financial Services (e.g., using transaction data to develop consumer promotions)
- Retail (using Customer data or POS-data driven analytics)
- Direct Marketing
- Software (e.g., CPG or Retail pricing, assortment or promotion solutions)

- Experience delivering insight to internal or external clients by building on a technical foundation that includes a conceptual understanding of modeling techniques and a basic grasp of statistics

- A practical versus academic understanding of analytics applications. Current modeling experience is NOT required

- General knowledge of quantitative syndicated research products, services and methodologies—capacity to tie quantitative tools to key client business issues and revenue/margin commitments

- Demonstrated ability to sell analytic concepts internally or externally
- Demonstrated leadership acumen—for direct reports and cross-functional project teams

- Undergraduate required. Advanced degree is preferred.

Contact:
Michael D. Evans
Executive Staffing
Information Resources, Inc.
150 North Clinton
Chicago, IL 60661-1416
www.infores.com
michael.evans@infores.com
312-474-2412 - Office
312-371-1691 - Mobile
312-726-5304 - Fax

Job Title Manager Consumer Insights
Job Function Marketing
City Omaha
State NEBRASKA
Full Time/Part Time Full Time
Eligible for Relocation Assistance Yes
Job Summary
Manages a wide range of investigative studies to assess the organization's present and future position with regard to market share, effectiveness of current marketing/sales programs, and feasibility of new products. Provides research findings and works with marketing management to facilitate development of effective marketing plans and programs. Coordinates marketing research activities, typically on a section of the company's products. Develops surveys and focus groups to analyze customer purchasing patterns, preferences, and organization's image and marketing effectiveness. Analyzes competitor data and pricing to that of the organization. 5 to 7 years industry experience.
Position Responsibilities
• Work with brand management to identify and define business issues and opportunities and development plans
• Design and execute consumer studies
• Identify key consumers for targeted product and marketing programs
• Direct the design, development and execution of custom and standardized research products
• Direct the analysis of research project data
• Develop recommendations for brand management to use in business decisions
• Train, develop, motivate and compensate staff
• Communicate effectively across the organization.
• Continuously improve the operating performance of the organization by making recommendations
Position Qualifications • Minimum of 5 years of marketing research experience, ideally at a client company but supplier experience will be considered.
• Bachelor's degree in business or related field required.
• Must be a self starter, have a proven record of building relationships across functions and teams, and bring strategic perspective to clients who are less familiar with consumer insight.
• Ability to be able to operate autonomously, with a client base of General Managers, VP/Director Sales and Marketing, and their business teams.
• Business to Business experience helpful.
Contact Tony Popp at Tony.Popp@conagrafoods.com

Job Title Senior Director Consumer Insights-Refrigerated
Job Function Marketing
City Naperville
State ILLINOIS
Full Time/Part Time Full Time
Eligible for Relocation Assistance Yes

Job Summary
Maintains and directs an effective department for the planning, designing and execution of research programs to help improve volume and profits through improved marketing plans and reduced business risks.

Position Responsibilities
• Primarily responsible for overall effectiveness of the department and providing direction and management to fulfill department functions and insure practical usefulness of research.
• Maximizing return on the department’s time and money by balancing business needs with research standards, and helping direct limited resources to priority issues, most important brands and activities with payoff potential.
• Responsible for planning, organizing, staffing for and administering department activities; for setting uniform policies, standards and procedures for the planning and use of research across all corporate divisions; for methods of budget and time control and allocation for their optimum use; and for the best balance of work done by outside services versus internal staff.
• The Director reviews and approves all department plans, designs, and proposals and reports, particularly evaluation of their application and ability to support business decisions/actions. Close contact with Marketing Directors and Managers, R&D and other corporate groups to keep research abreast of current and future activities and plans is essential. The incumbent maintains a professional department with high level of technical familiarity balanced with marketing knowledge and “generalist” skills in application of research methods to marketing needs. Maintains close contact with wide range of outside research sources in order to stay abreast of significant developments in the field, and to stay aware of changing supplier capabilities and expertise. The Director also initiates experimental trial of new research methods and techniques.

• Determines the role and function the department should actively seek in the company to insure proper contribution to marketing results.

• Directs development of and supervises effective plans and programs of the department for brands, new products, and other company divisions to form basis of correct marketing decisions, plans and strategies.

• Establishes uniform policies, procedures, and standards of quality and integrity for research operation across all company brands and departments to insure objective and reliable data bases for management.

• Keeps abreast of current and future corporate activities and plans to insure research programs mesh with and adequately support them.

• Balances broader business needs with research standards to yield practical and cost effective project/program management and effective business applications.

• Approves all department plans, proposals and designs to insure proper problem definition, research actionability, and well spent time and money.

• Recruits, organizes, and manages a high quality staff to maintain professional department with high level of skills.

• Achieves proper allocation of limited staff time resources to critical brands, functions, and issues to maximize return on department time and money invested.
Position Qualifications Minimum of 10 years experience in Consumer Insights, preferably in the CPG industry. Food industry experience is a definite plus.
Must have previous experience with direct management of a team and experience with cross-functional leadership.
Experience with selecting and managing vendor partners is required.
Bachelor's degree is required, Master's degree is preferred.
Contact Tony Popp at Tony.Popp@conagrafoods.com

Job Title Director Shopper Insights - Kroger
Job Function Marketing
City Cincinnati
State OHIO
Full Time/Part Time Full Time
Eligible for Relocation Assistance Yes
Job Summary
Develop, maintain and apply expertise in consumer / shopper dynamics for brand and categories related to assigned customer team. Conduct, analyze and deliver custom, syndicated and trend research to address specific retailer issues and category development needs. Use marketing mix and RCM analyses to maximize in store promotions. Use cdts, assortment, coefficient generator, out of stock tool, and other tools to maximize retail effectiveness. Initiate frequent shopper data mining and insight development work to identify business opportunities, quantify potential financial impact, develop motivating marketing programs and translate into effective retail strategies in partnership with category management and customer team leadership. Interface with brand and retail teams to deliver relevant information to category management and customer teams. Innovate and identify new tools and information sources to drive shopper insights function.
Position Responsibilities The Customer Team Shopper Insights Director will play a critical leadership role in supporting customer marketing teams with shopper insights, marketing analytics and business analytics to impact top to top meetings, address retailer specific issues, and maximizing in-store promotion and marketing activities. This position will support the local customer team to acquire, analyze, interpret, develop, and disseminate shopper insights and analytics to develop impactful strategies and tactics, as well as providing the foundation upon which other specialists will translate and build customer-specific activities.
Position Qualifications • Ten years experience in category management / consumer insights within CPG environment.
• Demonstrated effectiveness in sales environment.
• Minimum BA / BS degree.
• Aptitude to interpret multiple sources of information for development into marketing planning and developing sales stories

Contact Tony Popp at Tony.Popp@conagrafoods.com

Alliant Energy
Madison, WI
Position Title – Senior Corporate Research and Strategic Planning Analyst
Supervision Received – Performs work under the supervision of the Manager, Strategy and Research.
Supervision Given – None.
Position Summary/Accountabilities – This position will have the opportunity to facilitate corporate strategic planning and perform primary and secondary research and analysis to support those planning efforts and other corporate priorities. Primary responsibilities include leading groups through planning and decision making processes, performing primary and secondary research, preparing and presenting reports for all levels of the organization.

Specifics may include, but are not limited to:
- Designs and conducts complex quantitative and qualitative analyses, including analysis on markets, customers, competitors and relevant industry or business topics.
- Analyzes research results from complex quantitative/qualitative projects, often using statistical analysis, prepares related research reports and offers recommendations on courses of action.
- Reads, interprets and analyzes secondary information such as complex legislation, regulations and other technical information to use in corporate research and strategic planning analyses.
- Interacts with a wide variety of individuals at all levels of the organization in formal and informal situations.

Technical/Job Skill Qualifications - The candidates must meet the following minimum qualifications and have demonstrated the following technical or job skills:
• Bachelors' degree from an accredited college with course work in business, research, economics, statistics, public policy or related field. A Masters degree in related field is preferred.
• A minimum of five years of progressively responsible professional experience in market and/or business analysis, economic analysis or corporate strategic analysis preferably in the energy industry.
• Proven advanced statistical, analytical, computer, and project management skills.
• Demonstrated knowledge of energy industry preferred and general business issues/practices.
• Demonstrated ability to work effectively on multi-functional teams either as a team member or team lead.
• Proficient in Microsoft Word, Excel, PowerPoint and SPSS software.
• Demonstrated strong problem-solving, leadership, interpersonal, verbal and written communication skills.
• Ability to work effectively in a diverse work group.

Performance Skills - Candidates must have demonstrated the following performance skills:

• Decision Making & Problem Solving - Able to take action in solving problems while exhibiting judgment and a realistic understanding of issues; able to use reason, even when dealing with emotional topics; review facts and weigh options.
• Planning, Prioritizing and Goal Setting – Able to prepare for emerging customer needs; manage multiple projects; determine project urgency in a meaningful and practical way; use goals to guide actions and create detailed action plans; organize and schedule people and tasks.
• Communication – Able to clearly present information through the spoken or written word; read and interpret complex information; talk with customers or clients; listen well
• Flexibility – Able to remain open-minded and change opinions on the basis of new information; perform a wide variety of tasks and change focus quickly as demands change; manage transitions effectively from task to task; adapt to varying customer needs.
• Tolerance of Ambiguity – Able to withhold actions or speech in the absence of important information; deal with unresolved situations; frequent change, delays, or unexpected events.
• Team Work – Able to share due credit with coworkers; display enthusiasm and promote a friendly group working environment; work closely with other departments as necessary; support group decisions and solicit opinions from coworkers; display team spirit.

Non-compete agreement required? x0 Yes 0 No

Revised: 10/3/05
Job Code: D830

Contact - Senior Talent Acquisition Specialist Jason Leabman at (608) 458-3065

Disclaimer - The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.

Marketing Research Manager – job number 0701280

Description
The primary responsibility of this Marketing Research Manager position include:
• Consult with Marketing groups to understand research issues
• Develop appropriate proposals; solicit bids from outside vendors; select and manage vendors
• Develop custom research questionnaires, analyze and interpret data, develop presentations, and make recommendations based on findings
• Manage qualitative and quantitative, international primary research projects to time and budget
• Actively participate in attainment of department goals
We are looking for the following:
• Minimum of 5-7 years of solid primary marketing research experience (client or supplier) in B-to-B or consumer; additional non-research business experience helpful
• Experience with a wide variety of primary research methodologies in both qualitative and quantitative approaches
• Ability to apply statistical and other multivariate analyses
• Proficient with Microsoft software (PowerPoint, Excel, Word) and statistical software (SAS, JMP, or SPSS)
• Strong communication skills in writing, speaking and presenting
• Excellent interpersonal skills; the ability to effectively interact with a diverse team; motivate others
• Self starting and independent worker
• International experience helpful
• Strong understanding of marketing strategies
• Demonstrate maturity and good judgment
• A passion for understanding the customer and their needs
• Ability to organize and complete multiple projects in an efficient and timely manner
• Ability to manage multiple projects under tight deadlines

Qualifications
Bachelor’s degree in business; marketing degree highly desirable; MBA/MMR preferred.

Location: United States, Midland, Michigan

Contact
Please contact Michele Backer at mbacker@dow.com