ENGAGEMENT MANAGER
CUSTOMER RESEARCH AND ANALYTICS
Position Description
ABOUT PROPHET
Prophet is a management consultancy that helps clients achieve competitive advantage by creating and implementing integrated business, brand, and marketing strategies. We are committed to building and growing great brands and businesses, and provide a full range of strategic marketing services. Leveraging the thought leadership of David Aaker, Scott Davis, Michael Dunn, and a team of seasoned professionals, Prophet works with companies from strategy through execution to develop, manage, grow, and protect one of their most valuable assets: their brand. Prophet has helped companies such as adidas, AT&T, Boeing, BP, Cargill, Carlson Hotels Worldwide, IBM, Maidenform, Philips, Sara Lee, Siemens, Teradata, T. Rowe Price, and UBS, to build their brands in order to increase profitability and create a true competitive advantage. Prophet is headquartered in San Francisco, with offices in Chicago, Hamburg, London, Madrid, New York, and Zurich.
Prophet offers a unique combination of a high-growth firm in a collegial environment. Our consultants work as members of small, dynamic teams and our work is sponsored at the most senior level within client organizations. Please visit our website at www.prophet.com.
LOCATION
Chicago, New York, or San Francisco
JOB DESCRIPTION
In this role, individuals with deep marketing research knowledge and strong consulting skills work in teams to solve strategic branding and marketing issues for clients. Consultants in the Customer Research & Analytics practice area bridge quantitative market research analytical applications and fact-based marketing consulting to guide our clients and project teams in the areas of:
• Brand strategy and architecture (includes positioning and portfolio strategies)
• Marketing effectiveness
• Customer acquisition and management
• Marketing capability building
The Customer Research & Analytics practice area applies rigorous qualitative and quantitative customer insights and analytic marketing science methods to build the foundation of our marketing strategy work. We work closely with client senior management and operators in a variety of business sectors including packaged goods, retail, financial services, pharmaceuticals and medical devices, and high tech.
In this role as Engagement Manager in the Customer Research & Analytics practice area, you will be an integral member of Prophet’s client engagement teams to:
• contribute to and lead the team-based strategic problem solving process
• manage day-to-day aspects of client relationships as they relate to research and insight development
• manage engagements with teams of 3-5 people, both from Prophet and the client team
• translate key marketing and business questions into both qualitative and quantitative research plans (e.g., primary market research design, sampling methodologies, survey creation, etc.) and present analysis and recommendations to client senior management
• identify how market research can provide key insights into client issues by recommending, designing and performing data analysis using a range of marketing science and statistical approaches (e.g., choice models, segmentation, regression analysis, structural equation/pathway modeling, econometrics modeling, etc.)
• develop, research, refine, and innovate new analytic methods, points of view and problem solving tools in collaboration with other consultants to continuously improve our approaches
• train/mentor other consultants
• oversee relationships with 3rd party vendors
• lead firm development initiatives
QUALIFICATIONS / EXPERIENCE
The ideal candidate for this role is a self-starter who enjoys the challenges and rewards of professional service work within a team environment. The candidate must be:
• a creative thinker with strong analytic & marketing science skills
• a strong communicator who can communicate complex ideas & models effectively
• a confident, resourceful individual who thrives on the analytical problem solving process
• someone who can transition easily from a technical marketing research perspective to practical marketing and broader business considerations
Candidates should also have:
• An outstanding academic record with an advanced degree in the social/behavioral sciences, marketing, statistics, or economics from a top institution
• Demonstrated experience leading project teams
• A strong analytic and quantitative background with five to seven years of work experience at a professional services firm or client-side marketing environment
• Creative thinking skills and enjoy the use of sophisticated and innovative research and analysis techniques to solve business problems
• Excellent inter-personal skills. They must be able to communicate complex ideas effectively - both verbally and in writing; work well on teams demonstrating leadership qualities; and handle multiple commitments and frequent deadlines
• Knowledge of and experience with multi-variate analytic techniques, such as such as discrete choice analysis, max-diff scaling, structural equation modeling, logistic regression, time-series modeling, experimental design; familiarity with statistical packages such as SPSS, SAS, Sawtooth Software, Latent Gold, AMOS is highly desirable
• General computer literacy & proficiency with MS Office products
If you would like to be considered for the Engagement Manager role, please email your resume to Prophet’s Recruiting Director, Alix Hahn: ahahn@prophet.com. Thank you.