MBA in Marketing Research
Insight is everything: There is no better foundation to marketing action than marketing research. Marketing Research has become central to business decision making. As a result, demand for marketing researchers has grown and the profession has gained national recognition. In 2006, Money Magazine rated marketing research analyst as the #6 best job in America, based not only on its growth and salary potential, but also flexibility, stress levels and ease of entry/advancement.
Center of Expertise
A.C. Nielsen Center for Marketing Research
Since its inception in 1990, the A.C. Nielsen Center has provided a focused, state-of-the-art, two-year curriculum to train students in marketing research. Students obtain a comprehensive education through hands-on training with leading companies and by taking courses in all aspects of business while specializing in marketing research.
There is no better place to master marketing research than the A.C. Nielsen Center for Marketing Research at the University of Wisconsin-Madison. A Marketing Research MBA from the A.C. Nielsen Center gives you extraordinary qualifications. Whether you are currently in the field or looking to change careers, the skills you’ll develop here will help guide a phenomenal breadth of corporate decision-making. Our graduates look beyond the statistics to better understand all kinds of consumer behavior. They share this knowledge to impact the creation of new products, packaging, promotional events and the development of branding and advertising campaigns.
Students at the A.C. Nielsen Center for Marketing Research visited several companies in Shanghai
and Beijing over winter break to learn how marketing research is conducted internationally. A visit to
Proctor & Gamble is pictured above. They learned about the challenges businesses face in
conducting research and introducing business ideas in the competitive Chinese market. Many
students in the Marketing Research program accept positions at global consumer goods companies.
100% Placement
A.C. Nielsen Center has successfully placed every graduate every year.
“The A.C. Nielsen Center gave me access to academic expertise and industry resources that helped me become successful in my career. As a Nielsen alumna, I still use the Center for connecting to various industries and networks. That is one of the advantages of the Nielsen Center - it does not just help its students find a job after graduation, it sets them up for a successful career.”
Rill Hodari, Marketing Research Manager, General Mills
Why the A.C. Nielsen Center for Marketing Research?
This one-of-a-kind program offers unsurpassed opportunities, experiences and rewards. Top candidates are eligible for generous financial support, which provides full tuition, health insurance and a monthly stipend.
Outstanding Results
- Top Placement. Since its inception, the A.C. Nielsen Center has placed every graduate, every year—100 percent.
- Top Companies. Graduates are placed in top companies, including General Mills, Kraft Foods, McKinsey & Company and Abbott Laboratories.
- Top Salaries. In 2006, the average starting salary for A.C. Nielsen Center graduates was $79,100.
Real-world Experience
- Paid Internships. Companies providing summer internships include Goodyear Tire and Rubber Co., Johnson & Johnson, Miller Brewing Co. and Wrigley. Internship salaries in 2006
averaged $16,900. - Project Assistantships. Under the guidance of the Center director, students work directly for a company on marketing research projects applying what they learn in their coursework everyday.
- Site Visits, Events. Industry issues and new developments in the field are examined in current topics seminars and on-site visits to participating corporations.
Quality of Student Life
- Small Class Size. With 10-15 new marketing research students each year, students are guaranteed close, personal attention and the opportunity to get to know and learn from other students and staff.
- Dedicated Staff. Involved, experienced and caring, the Center’s staff caters to individual needs of students, alumni and employees.
- Close Ties. Center graduates stay involved long after graduation. Alumni and members of the External Advisory Board network with Center students, participate in class lectures and projects and guide the program.
Advisory Board
The External Advisory Board meets on campus twice each year to help guide the curriculum for the program and assist in training, mentorship and placement of students.
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“The students at the A.C. Nielsen Center learn to connect their academic learnings with real business issues. So when they enter the business world, they are ready to make an immediate impact on the organization.”
Jami Guthrie, Director, Consumer & Marketplace Intelligence,Wrigley,
External Advisory Board Chair, 2006-2007
Contact
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A.C. Nielsen Center for Marketing Research Binnu Palta Hill, Assistant Director |